PHILADELPHIA (March 10, 2016)– The national spotlight will shine this summer on Cleveland and Philadelphia. Cleveland will be home to the Republican National Convention July 18-21, followed the week after by the Democratic National Convention in Philadelphia July 25-28.
Some 50,000 politically minded people and the media will pilgrimage to the two cities, but what will they find? Much more than Cleveland’s blue-collar vibe and Rock and Roll Hall of Fame attraction or Philadelphia’s historical charm and cheesesteak rivalries if organizers and hometown proponents have their way.
The Philadelphia area is home to large corporate marketers such as Comcast,Campbell Soup Co., Subaru of America, Unisys and Urban Outfitters. Ad agencies include IPG Group’s Tierney, Brownstein Group, Red Tettemer and Digitas Health.
Marc Brownstein, CEO and president of Brownstein Group, described the Philly ad scene as divided into those who specialize in pharma and healthcare marketing and those who don’t.
“There is strong competition for the general shops—especially creatively. The PR and social media shops are mostly a cottage industry without a large national or global player,” Brownstein said. “Overall, the business climate is healthy, but needs more homegrown companies with strong growth trajectories, like Comcast.”
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