PHILADELPHIA (June 8, 2015)-Vice President, Public Relations and Social Media Erin Allsman discussed how digital is blurring the lines between PR and marketing in the latest edition of PR News, released on May 25.

As the lines between PR and marketing blur, C-level execs increasingly are pushing the two disciplines to collaborate, particularly on the all-important digital front. By aligning PR and marketing, brands and organizations boost the odds that their marketing campaigns will provide more depth for intended audiences and avoid missing creative opportunities.

Check out the whole article HERE