PHILADELPHIA (June 23, 2015)-Vice President, Public Relations and Social Media Erin Allsman gives tips on how to get more bang for your social media buck in the latest edition of PR News, released on June 22.

“Budgeting should always start by identifying the goals and objectives for a campaign and then aligning them with the spending requirements and specific characteristics of the chosen social media platform(s),” said Allsman. “PR managers should anticipate that any Facebook campaign will require advertising spending along with the resources to create content.”