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Why Retailers Are Adopting AI Faster than Anyone

“According to insights from IDC, retail leads in both spending and adoption of AI technology. In 2018 retailers put $3.4…

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After the Yogurt Wars: How to Overcome the New Retailer Paradox

About ten years ago, yogurt stopped being a standard dairy staple and became something else: a snack, a health food,…

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B2B Buyers Search for Thought Partners, Not Vendors

A recent Forrester survey asked B2B and B2C marketers to identify key changes in the customer journey over the past…

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3 Ways to Leverage Technology in B2B Marketing

Today, marketing is hyperfocused on the individual. B2C brands increasingly vie for the attention of independent consumers through personalization, delivering tailor-made…

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Who is responsible for consumer data protection?

“In 2018, 75% of respondents said that government was primarily responsible for online privacy. That figure plummeted to 6% in…

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Making Privacy Rights a Part of Your Marketing Strategy

State governments across the country are pushing for consumer data legislation like never before, following major privacy breaches and data…

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Bon Appétit: Three Tips for Marketers Working On a Restaurant Launch

In today’s foodie culture, word of a new restaurant can garner lots of interest and buzz. For marketers, leveraging that…

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Keeping Personalized Marketing Human 

Starting January next year, the California Consumer Protection Act will bring sweeping customer data regulation to companies operating in California.…

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Why Personalized Marketing Misses the Mark

“Marketers constantly strive to provide cohesive and tailored experiences to consumers. But recent data from Infogroup shows that many still…

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Building Headlines in the Architecture & Engineering Industry

This situation might be familiar to you: while browsing the news, you notice a picture of one of your firm’s…

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Retail Resurgence: How Physical Stores Are Finding Their Place

Everything old is new again, or so they say. That at least seems to be the case with brick-and-mortar stores,…

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6 Steps to Securing Headlines

Constantly seeing the competition’s name in the press can be frustrating. And that frustration multiples when your firm’s leadership stops…

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Americans Still Find TV Ads More Relevant than Digital

“Despite marketers’ efforts with advanced programmatic and data targeting for video ads, consumers still find that they are more likely…

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Curing the B2B Blues: How to Make Business Marketing Feel Just Like…Marketing

B2B marketing tends to get a bad rap as being risk-averse; while the category as a whole tends to err…

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The Surprising Growth of Billboards and Out-of-Home Ads

“In 2018, spending on out-of-home advertising channels such as billboards, cinema ads and video screens in elevators at gas pumps…

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Growing Pains: How Brands in Emerging Industries Can Make Marketing Work Despite Ever-Changing Regulation

For marketers who work for brands that operate within emerging industries, the day-to-day demands of the job can often feel…

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Tips for Entrepreneurs on How to Build Better Media Relationships

Startup life is hard, and it’s often difficult to prioritize when there’s so much to do. Developing a good relationship…

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Facial Recognition: a Rising Concern for Marketers and Consumers

“Half of US internet users have concerns about facial recognition, according to data from The Brookings Institution.” Source: eMarketer  …

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BG’s Executive Creative Director Gary Greenberg Talks This Year’s Super Bowl Ads

This year, the creative team here at BG had the privilege of creating a Super Bowl spot for our client…

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'Tis the Off-Season: How to Keep the Buzz Alive for Your Seasonal Brand All Year

With March right around the corner (and an early spring, at least according to Punxsutawney Phil’s calculations), marketers are already…

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