PHILADELPHIA (March 16, 2016)– Brownstein Group Brand Strategy standouts Anne Ryan and Justin Melnick will be speaking at the upcoming 2016 American Banker Magazine Retail Banking Conference, April 6-8 in Las Vegas, NV. The panel, entitled “Should Banks Focus on Millennials?” will take place on Thursday, the 7th, from 2:45-3:15 pm at the Mandalay Bay Resort and Casino
Millennials are a hot topic for the banking industry as banks (and nonbanks) try to find ways to connect with a large demographic group. But are they really worth all the added effort? Hear bankers discuss the merits – and risks – of investing significant resources to target younger clients.
Ryan and Melnick will be joined on the panel by Kevin Tynan, SVP of Marketing for Liberty Bank for Savings; Paul Davis, Editor of Community Banking for American Banker and Alletta Emeno, Senior Vice President of Marketing at Meridian Bank.
To read more about the conference or to register click HERE