PHILADELPHIA (March 30, 2016) – Brownstein Group and IKEA USA’s #ColorWithIKEA campaign has won an award for outstanding Social Media Campaign in the Web Marketing Association’s annual Internet Advertising Competition (IAC). The IAC Awards are designed to honor the individuals and organizations responsible for driving excellence in online advertising across 96 industries and a range of formats, including online ad, video, mobile, newsletter, email and social media. Winners were selected based on criteria such as creativity, innovation, impact, use of the medium and memorability.
IKEA is known for fun design patterns and the #ColorWithIKEA campaign provided users with their own set of illustrations ready to be printed and filled in with their personal touch. Participants were encouraged to share their coloring creations on social media using the hashtag #ColorWithIKEA.
The Web Marketing Association (WMA) was founded in Boston in 1997 to help set a high standard for Internet marketing and corporate web development on the World Wide Web. The organization is made up of Internet marketing, advertising, PR and design professionals who share an interest for improving the quality of advertising, marketing and promotion used to attract visitors to corporate Web sites. Recognizing the need for creative agencies to objectively demonstrate their ability to create outstanding online marketing materials, the IAC Awards give winning organizations the chance to set themselves apart in the highly competitive online advertising environment.
To see an example of this award winning work, click IKEA Coloring Book