Marc Brownstein announces his departure from the agency to oversee
production of a limited-edition ‘Liberty Kvell’ kosher wine
PHILADELPHIA, Pa., April 1, 2014 – Brownstein Group, the longest-running independent brand communication firm in Philadelphia, today announced it has opened its own kosher winery and will begin production of a ‘Liberty Kvell’ label, described as a sweet red wine bottled under strict Rabbinical supervision. Marc Brownstein, President and CEO of Brownstein Group, will take a year-long sabbatical from the agency to focus on the new operation.
Since 1964, Brownstein Group has excelled in the fields of advertising and public relations. The agency now joins an industry trend moving away from traditional advertising and towards the creation of artisanal liquors, despite an overwhelming lack of demand.
Analysts have lauded Brownstein Group’s timing, citing the continued steady growth of its competition. It has been speculated that advertising liquor pioneer Steve Grasse, inventor of the successful spirit Sailor Jerry, is actively trying to increase supply by expanding his distillery empire to New Hampshire. Red Tettemer O’Connell + Partners meanwhile has spent the past quarter repurposing its TuB Gin as a signature cologne for teenagers, called NecK.
Berny Brownstein, Founder and Chairman at Brownstein Group, has taken full responsibility for the agency’s late addition to the market, but is confident their new kosher wine will resonate.
“We were too focused on clients during our first 50 years and I won’t be making that mistake again,” said Brownstein. “Kosher wine sells itself; we don’t need a fancy video. This isn’t your bubbe’s house. Liberty Kvell is punk rock – young, hip and comes in flavors like purple.”
The word “kvell” (pronounced “KVELL”) is Yiddish and means “to be delighted.” Berny Brownstein, who recently converted to Judaism, felt the name Liberty Kvell adequately captured the blend of his new faith and his longtime hometown of Philadelphia. Brownstein Group timed the release of the first Liberty Kvell vintage to coincide with the agency’s 50th Anniversary and the vineyard is located on the roof of their headquarters at 215 S. Broad Street. Tours and tastings are scheduled to begin in early summer and will be led by Marc Brownstein, the former President and now Chief Vintner of Brownstein Group.
“It was never my plan to remain at Brownstein Group for more than a few months,” said Marc Brownstein, Chief Vintner and Cork Master of Brownstein Group. “Despite years of profitable growth and successful branding campaigns, I never felt truly satisfied. Now that we have the vineyard on our roof, I’m finally able to combine the two great passions in my life – advertising and sweet wine.”
For more information about Brownstein Group or to schedule a tour of its new kosher winery, please visit www.brownsteingroup.com or join us on Facebook.
About Brownstein Group
Brownstein Group is a brand communication firm located in Center City Philadelphia. Founded in 1964, Brownstein Group has since evolved into a network of integrated communication specialties encompassing brand strategy, digital, advertising and design, public relations and social media. Brownstein Group is proud to celebrate 50 years of providing services to local, national and international clients such as IKEA, Beneficial Bank, Comcast, Microsoft, Saint-Gobain North America, Western Union, AmerisourceBergen, Cozen O’Connor, the Philadelphia Auto Show and Campus Apartments. For additional information, connect with Brownstein Group on Twitter @Brownstein_Grp or Facebook at www.facebook.com/brownsteingroup, or visit www.brownsteingroup.com.
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