Brownstein Named Brand Agency of Record for Beneficial Bank

PHILADELPHIA, December 4, 2012 – Brownstein Group (BG), a Center City-based brand communication firm, announced today that it has been named Brand Agency of Record for Beneficial Bank, the oldest and largest bank headquartered in Philadelphia. As such, Brownstein Group will partner with the bank’s internal Brand and Strategy team to execute integrated campaigns to improve brand awareness, customer acquisition and retention. Harmelin Media will join the team for media planning and buying.

The selection comes after a three-month competitive pitch process in which Beneficial evaluated potential partners according to overall agency capabilities and experience, creativity and innovation, financial stability and cost structure.

“Brownstein Group’s creative approach, coupled with its long history of excellence, made them the ideal partner for us,” said Joanne Ryder, Executive Vice President, Brand and Strategy, Beneficial Bank. “They demonstrated a strong understanding of our brand, our values and our commitment to educate customers to do the right thing financially.”

Beneficial Bank’s comprehensive media and marketing scope of work includes a variety of initiatives spanning across all of Brownstein Group’s core competencies in: brand strategy, advertising (print, out-of-home, broadcast, etc.), retail merchandising, marketing collateral, public relations, corporate communications, digital, mobile, email and social media. All work will build upon the bank’s existing vision, mission, and brand platform and will aim to further its position as an advocate for growth through financial education.

“Beneficial has taken the industry lead by educating its customers to be smarter and more sophisticated banking consumers,” said Marc Brownstein, President and CEO of Brownstein Group. “In our new role, Brownstein Group will help raise awareness of this unique approach to banking. We are proud and humbled by the opportunity to become the steward of this iconic hometown brand and to help Beneficial grow its market share.”

About Beneficial Bank

Founded in 1853, Beneficial Bank is the oldest and largest bank headquartered in Philadelphia. It is a community-based, full-service financial services company that has served individuals and businesses in the Delaware Valley for 159 years. With over 60 offices in the greater Philadelphia and South Jersey regions and approximately $5 billion in assets, Beneficial offers a full array of financial products that includes commercial, consumer and real estate lending, insurance and wealth management. Visit to learn more.

About Brownstein Group

Brownstein Group is a brand communication firm located in Center City Philadelphia. Founded in 1964 as Brownstein Advertising, Brownstein Group has since evolved into a network of integrated communication specialties encompassing brand strategy, advertising and design, public relations and social media, and interactive. A member of the 4As, the Public Relations Society of America and Philly Ad Club, Brownstein Group provides services to local, national and international clients such as IKEA, Comcast, Microsoft, Saint-Gobain North America, AmerisourceBergen, Cozen O’Connor, Einstein Healthcare Network, the Philadelphia Auto Show, and Campus Apartments. For additional information, connect with Brownstein Group on Twitter @Brownstein_Grp or Facebook at, or visit

About Harmelin Media

Harmelin Media specializes in strategic media solutions, and has more than 30 years of experience helping clients navigate a rapidly changing media landscape across traditional, digital and lifestyle forms. The firm has grown to more than $400 million in billings with a diverse client roster including Fortune 500 companies and is now one of the largest independent media service firms in the United States.  For more information, visit, or connect with us on Twitter @harmelinmedia, or on Facebook at

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