New agency will offer executional approach to digital-focused marketing
PHILADELPHIA, August 8, 2013 — Brownstein Group President and CEO Marc Brownstein today announced the launch of Nucleus Digital, a new shop that will operate under Brownstein ownership and focus on the tactical execution of unique, innovative digital solutions. The new agency will be headed by Adam Deringer, current Chief Marketing Officer and former Chief Digital Officer at Brownstein Group. He will assume the new title of Partner/General Manager of Nucleus Digital.
“This new agency will offer an alternative approach focused on executional and tactical excellence,” said Brownstein. “With the institution of Nucleus Digital, we now have both a full-service integrated branding agency and a nimble, digitally focused specialty shop within the Brownstein family, and we feel we can capture a more diverse client base as a result.”
Nucleus Digital will work with a network of industry-leading specialists, merging creative, technology and digital marketing savvy to deliver solutions focused on fueling business growth. The agency will primarily concentrate on emerging-growth and middle-market clients in need of standout modern marketing executions and will offer a range of services from website and mobile design and development, to online creative campaign development, to search engine marketing.
A 13-year veteran of Brownstein Group with over 15+ years of digital experience, Deringer has overseen digital marketing for a host of top-tier brands, including Procter & Gamble (Tide), M&M’S, IKEA, Microsoft, Callaway Golf, ESPN, AmerisourceBergen and Comcast.
According to Deringer, “Nucleus Digital makes high-quality execution more attainable for businesses unable to allocate the resources or the dollars necessary for a branding-led effort. We’re offering clients a solution that merges creativity with speed to market.”
To find out more, visit http://www.nucleusd.com.
About Brownstein Group: Brownstein Group is a brand communications firm located in Center City Philadelphia. Founded in 1964 as Brownstein Advertising, Brownstein Group has evolved into a network of integrated communication specialties encompassing brand strategy, digital, advertising, design, public relations and social media. A member of the 4As, the PRSA and Philly Ad Club, Brownstein Group provides services to local, national and international clients including IKEA, Comcast, Microsoft, Beneficial Bank, Saint-Gobain North America, AmerisourceBergen, Cozen O’Connor, Einstein Healthcare Network, Campus Apartments and the Philadelphia Auto Show. For additional information, connect with Brownstein Group on Twitter @Brownstein_Grp or Facebook at www.facebook.com/brownsteingroup, or visit www.brownsteingroup.com.