PHILADELPHIA (September 18, 2015)- Brownstein Group’s Senior Vice President of Public Relations and Social Media Erin Allsman and Carmen Ferrigno, Vice President of Communications for Saint-Gobain recently teamed to pen an article for PR News about this summer’s hit, “Future Sensations.”
Saint-Gobain, one of the world’s largest manufacturers of sustainable building products and high-performance materials, saw a unique opportunity to increase brand awareness by leveraging its milestone anniversary and creating a year-long branding program that revolved around a never-before-seen global exhibition called “Future Sensations.”
Open to the public and free to visit, “Future Sensations” was an immersive consumer experience with five distinct pavilions that took visitors on a sensory journey of science, storytelling and art celebrating the past three and a half centuries while looking ahead to the future. The touring exhibition made four stops across the globe, including Shanghai, China, São Paulo, Brazil, and Paris, France. Philadelphia – the only stop in North America and the home of Saint-Gobain’s domestic headquarters – was the second-to-last stop on the tour, May 30 through June 6.
As Saint-Gobain’s longtime agency of record, Brownstein Group (BG) led the media relations and overall promotion plan for Future Sensations. Specifically, BG was tasked with ensuring that the Philadelphia exhibition was not only highly attended, but also that media relations activities kick-started a new era for the 350-year-old organization.
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