PHILADELPHIA (July 31, 2015)– Brownstein Group and its work with the 2015 Philadelphia Auto Show has been selected as a finalist in the Event Promotion category for the 2015 PR Daily Digital and Social Media Awards, the publication announced yesterday. Category winners will be revealed in late August.
The Philadelphia Auto Show is one of the region’s premier events, drawing hundreds of thousands of guests every year. The festivities begin three days before doors open to the public with an official ceremonial kick-off with Philadelphia’s Mayor, Media Preview Day and the Black Tie Tailgate Gala. The show is produced by the Auto Dealers Association of Greater Philadelphia (ADAGP), whose members (regional auto dealership owners) count on it to drive $2.5 billion in auto sales over the course of the year.
BG has worked with the Philadelphia Auto Show since 2007 and has won multiple PRSA (Philadelphia Chapter) Pepperpot awards for its media relations efforts. This is no small feat considering the limited window of opportunity to engage media is limited – about 20 days in total.
In addition to regularly sharing content using #PhillyAutoShow and links to the Philadelphia Auto Show website, BG set out to develop and execute promotions that encourage engagement from social media users and generate excitement for Auto Show and the Black Tie Tailgate Gala. This year BG recommended that social media be integrated into the PR campaign to provide a continuous stream of content to generate a higher level of brand awareness, increase engagement with attendees, and ultimately, drive ticket sales.
As a result of their efforts, not only did BG help The Auto Show social media accounts increase followers and engagement but they also helped the show set attendance records for visitors in a single weekend.
For more information on PR Daily and the 2015 Digital and Social Media Awards visit http://www.prdaily.com/Main/Articles/19104.aspx