The Brand Longevity Index™ is designed to help brands identify key drivers needed to build resilience in the marketplace, and highlights important areas of focus in green. The algorithmic tool was designed with insights and analytics from The Harris Poll following a national survey of 3,001 consumers. Using our simplified version below, you can see the most important drivers of brand longevity across industries and according to different generations. To learn more, download our whitepaper or contact us today.

DRIVER BREAKDOWN

Product

  • UVP
  • Price
  • R & D
75%

Vision &
Values

  • Aspirations
  • Principles
  • CSR
75%

Brand
Heritage

  • History
  • Legacy
  • Experience
75%

Brand
Image

  • Relevance
  • Reputation
  • Recognition
75%

Consumer

  • Audience
  • Lifecycles
  • Choice & Loyalty
75%

Culture

  • Trends
  • Social Attitudes
  • Expectations
75%

Technology

  • Digitalization
  • (Social) Media
  • Adaptability
75%

Brand
Personality

  • Logo & Graphic
  • Copy & Taglines
  • Content
75%

215 Broad Newsletter

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