In business for more than 30 years, The McBride Company is responsible for the concept and interior design of some of the most recognized brands in the hospitality and leisure industries. Many people would be surprised to learn that McBride is behind the designs of such popular destinations including Margaritaville, ESPN Sportszone and Hard Rock Café Key West. Despite the prominent nature of the projects McBride has played a major part in, the firm had largely flown under the radar for many years.
As part of its goal to break deeper into verticals where the company already plays, McBride engaged Brownstein Group to plan and execute an aggressive media relations program. As a result, the company now routinely receives the recognition it deserves for the incredibly imaginative and business-minded approach it brings to every project. The media coverage secured by BG is utilized as content for the company’s social media pages, e-newsletters, website and new business process.
The McBride Company
Reaching the Right Audience
BG leveraged its expertise in the design and architectural media landscape to introduce the firm and its work to the right editors and reporters. We approached the media relations program strategically, aiming to spread coverage across the verticals that matter most to The McBride Company: hotels, restaurants and retail. The firm has enjoyed media coverage of its projects, leaders and senior designers in publications that reach key industry decision makers as well as potential new talent.
Extending the Value of Media Coverage
Brownstein Group provides strategic recommendations to help The McBride Company extend the reach – and the value – of all secured media coverage. To showcase the growing collection of third party recognition, BG consulted throughout the creation of a newsroom within McBride’s website. We update the newsroom in real time, as each new article publishes. BG also manages McBride’s Facebook, LinkedIn and Twitter pages, sharing media coverage as well as managing the brand’s voice and shaping its social media presence to help establish its place as a hospitality industry leader. After the first year managing The McBride Company’s social media pages, BG increased the audience by nine times.