The Shipley School Rebranding

Sometimes even the most distinguished prep needs a new outfit.

The Shipley School is situated in one of the most competitive archipelagos of selective private schools in the nation. Shipley in particular suffered from a reputation as being the “softer,” “artsier” school. Ironically, these very qualities—the freedom to explore, creativity in all pursuits, backed by classical rigor—led to the kind of deeply rooted education preferred by selective universities and employers. Our job was to embed this essence in a brand that assured parents as powerfully as it inspired their kids.


The Shipley School