EXPLORE

SageGlass

60

media placements annually

5

national web awards

100+

leads generated on LinkedIn

Competitive Landscape Heats Up

As many architects and building owners focus on creating sustainable buildings that enhance occupant comfort and well-being, the dynamic glass market is seeing steady growth across the world. In the competitive dynamic glass market, SageGlass needed to solidify its position as the pioneer and leader in dynamic glass by becoming the foremost voice on solar control and the positive benefits of dynamic glass on building occupants.

Shine the Light on Occupant Impact

SageGlass engaged Brownstein Group (BG) to develop a new website and ongoing public relations program that would propel their company and products above the competition.

The digital team created a design path for the website that was both informational and inspirational, while highlighting the benefits SageGlass can have in any type of space. The site had to be evocative enough to make people want to experience SageGlass in real life. By combining stunning visuals, expressive infographics, and plainspoken copy, the site made a strong case for SageGlass’ role in all modern architectural settings.

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The public relations and social media team developed a paid-owned-earned communications approach that focused on reaching architects and building owners within four key verticals. The overarching goal of the program was to position SageGlass as the superior solar control brand that delivers a deeper connection between buildings, people and the natural world in order to support business development. Tactics for the program include industry and national media relations, trade shows and events, blog content, social media (paid and organic) and paid media.

The Leading Voice on Solar Control

The integrated SageGlass program has been successful in building brand awareness, raising the company’s profile and positioning them as the leaders in the dynamic glass industry.

Key results:

  • 60 media placements annually resulting in more than 2M impressions across architecture and design, glass, national and regional media outlets
  • 80% of media coverage focused on SageGlass’ occupant health and well-being messaging
  • 18k blog views annually (42% YoY increase)
  • 23k engagements on SageGlass’ social media content
  • 3M social media impressions annually (paid and organic)
  • 100 leads generated through the LinkedIn lead generation campaign
  • 164k website sessions annually (30% YoY increase)
  • 5 national website awards

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