PMA Campaign Launch

A Surprise at Every Turn

The Philadelphia Museum of Art asked us to develop a brand marketing campaign to help them drive attendance to the world-renowned museum year-round. The campaign, titled “A Surprise at Every Turn,” supports the notion that people across a wide demographic will find something new and exciting with each visit. The campaign was designed to reinforce the idea that the meaning of art is in the eye of the beholder and that the Philadelphia Museum of Art is a place that allows everyone to discover their unique spirit and exercise their imagination. The Museum’s collection is vast and immersive and its varied programming appeals to families with young children as well as empty nesters, young professionals and students looking for something fun to do. The work appeared in a variety of out-of-home tactic throughout the greater Philadelphia region, including on television, digital boards and bus shelters.

The campaign has created quite a buzz internationally, earning the title of “US Creative Work of the Week” by The Drum and was featured by French Marketing and Communications Publication, Strategies, as their “Creative Work of the Day.”


Philadelphia Museum of Art

  • The Drum US Creative Work of the Week
  • Strategies Creative Work of the Day