The Philadelphia Auto Show is one of the region’s premier events, drawing hundreds of thousands of guests every year. Members of the Auto Dealers Association of Greater Philadelphia (ADAGP) count on it to drive auto sales over the course of the year. As a key component of an integrated campaign, the public relations efforts must raise awareness and drive ticket sales and attendance. In 2008, we ended our first year with record attendance, nearly 400 media hits and a PRSA award for Special Events.
Philadelphia Auto Show
- 2015 PR News Agency Elite: Media Relations
- 2015 PR Daily Digital and Social Media: Event Promotion
- 2012 PRSA Pepperpot Special Events/Observances
8+ Years of Partnership
Since our inaugural year, the BG PR team has become a true part of the ADAGP family. Every year we hear, “You’d have to live under a rock to not know the Auto Show is in town!” In 2012, the Show experienced a rebirth as it moved into the newly expanded space and incorporated exciting new attractions. With aggressive media relations and a fresh advertising campaign, it was the “perfect storm” to beat our 2008 attendance record, with over 250,000 people coming to the Show. 2015 brought yet another record, with single-day attendance hitting 60,786 visitors–the highest in the Show’s 113-year history. BG also took on social media responsibilities, growing the Show’s audience on Facebook by over 35%, Twitter by 17% and Instagram by 118%.
Driving Away the Cold
In 2010 we began media relations support for the Auto Dealers’ CARing for Kids Foundation’s annual “Driving Away the Cold” program. These efforts provide much-needed public awareness for this important philanthropic campaign to donate winter coats to underprivileged children.
Kevin Mazzucola, ADAGP Executive Director
“We set the bar at ‘above and beyond,’ and Brownstein Group always comes to the table with that mindset. I don’t know where my team ends and Brownstein begins.”