The National Museum of American Jewish History had a great new exhibition on deck. “Chasing Dreams” was a collection dedicated to the rich and often untold ethnic and religious heritage behind American baseball. All they needed was an exciting way to get the word out.
We knew we wanted our work to reflect the exhibition itself and tell the stories of the men and women who helped make baseball what it is today. So we created a headline-driven campaign designed to hint at the history we don’t know that hides behind the myths we do.
The campaign was a hit. And the crowds went wild.