Wall Ball 2015 Campaign
Every story of change starts with the seed of an idea…
These ideas, when nurtured, can take root in a community and start to thrive. This was the inspiration behind our 2015 Wall Ball invitation theme: planting the seeds of change. We wanted everyone who received an invitation to the fundraiser to feel part of making positive change happen, and to be able to watch a literal transformation take place. The invitation we created featured a plant-inspired infographic with impactful statistics about Mural Arts Philadelphia programming. The transformation was in the paper itself, which came with instructions to fold it into a compostable flowerpot—along with a card made out of seed paper, which could be planted inside the pot and eventually grow into wildflowers.
Mural Arts Philadelphia