Mural Arts Wall Ball 2012 Invitation

How the Roots helped us spread a grassroots message…

When Mural Arts Philadelphia asked us to concept an invitation for the 2012 Wall Ball, we knew the Roots—Philadelphia natives and the event’s guests of honor—could help us share the Mural Arts story with the community. The invitation we created featured tear-out postcards with lyrics from different Roots songs, accompanied by copy that spoke to the Mural Arts mission. So as we shared the message that “art ignites change,” recipients could put that idea into action by sending their postcards throughout the community.

Client

Mural Arts