IKEA LED Challenge

Are you ready to switch it up?

As part of their focus on sustainability, IKEA tasked us with creating a game spotlighting energy-saving LED bulbs (the only type IKEA sells in its stores). Against a soundtrack featuring the perfect amount of blips and bloops, the player clicks on incandescent bulbs as they fall, magically converting them to lower energy LED bulbs. At the end of the game, the player is able to see how much energy they “saved” based on their score. To further drive the green message home, the last screen features a “Did you know” fact – a bite–sized snippet about LED energy savings. A fun game, an earth-friendly message. Everyone’s a winner!

Launch Site


  • PR News Digital PR Award in Contest/Game category
  • W3 Silver Award in General Website Environmental Awareness category