IKEA 2015 Holiday Guide
Life is homemade holidays—and the details that make every brochure different.
For this year’s IKEA holiday guide, we had to fit all of our big ideas and seasonal inspiration into a layout that put mobile users first. That meant rethinking the size of images and amount of copy, as well as the functionality and interactive components. The result was a combination of user-friendly galleries, videos and tips that highlighted how each product can help a holiday home—all woven together through the IKEA Global theme of life in and around the kitchen.