Since IKEA became a client in August 2006, Brownstein Group has become one of IKEA’s major national marketing partners. The agency’s nimbleness, flexibility, and passion have ensured effective management of IKEA's extensive commercial priorities.
With a keen understanding of the ever-changing climate of the retail business, Brownstein Group has overseen an spectrum of IKEA projects including outdoor, radio, print ads, FSIs, emails, and online advertising for both IKEA-USA.com and other external sites. Additionally, the agency has also developed long-term digital components for the IKEA website and emails, which are continually updated as promotions change.
By living IKEA’s mission of providing high-quality and stylish furniture for everyone, Brownstein Group has been able to successfully produce quality creative on an on-demand basis, all while preserving IKEA’s unique “twinkle-in-the-eye” personality.