GORE-TEX

BG developed and promoted a social media presence to increase brand affinity amongst loyal customers of the GORE-TEX® brand, a material used in top-of-the-line outdoor and snow apparel. The Experience More community was conceived as a social networking forum for outdoor enthusiasts to communicate with one another and share their outdoor experiences via photos, videos and message boards.

BG launched a grassroots marketing campaign complete with an Experience More Blogger Summit, Experience More Ambassador Program, Experience More Photo Contest and the Experience More Challenge to encourage preexisting communities of outdoor enthusiasts to engage with www.MyExperienceMore.com.

In the first three months, 1,875 members joined, more than 3,500 photos and videos were uploaded to the site and 345 experiences were entered into the Experience More Challenge.

ESPN

Brownstein Group integrated traditional advertising with nontraditional marketing tactics to create the Give the Gift of Childhood campaign for CHOP. The campaign reached the audience on a personal level, leading to increased giving in every category.

Philly Auto Show

Through a variety of strategies and capitalizing on elements that were new to the 2008 show, BG's media relations efforts helped the Philadelphia Auto Show have a banner year.