Einstein Healthcare Network Rebrand
We built an entire brand around an entire network built around you.
In 2011, Albert Einstein Medical Center consolidated to become Einstein Healthcare Network—the third-largest healthcare network in the region. Now they just had to find a way to stand out in one of the nation’s most competitive healthcare marketplaces. To help break through a cluttered sea of medical advertising clichés, we created a distinctive illustration-based campaign centered on “Intelligent Medicine”—Einstein’s distinct blend of clinical excellence and personalized care.
Einstein Healthcare Network