Cozen O’Connor Rebranding
It isn’t often that a lawyer will ask you to do the talking.
Cozen O’Connor was a major force in the legal field, but you had to be in a courtroom to know about it. They needed to tell their story in a new and exciting way—something legal advertising isn’t exactly famous for. We looked to their tough, results-driven heritage for our inspiration. With its unexpected imagery and hard-hitting copy, our campaign not only did justice to their reputation—when it came to legal ads, it raised the bar.