Time is money.
Comcast Business had a good product. Their reps knew the frustrations that face small business owners and how to help them get the most out of their Internet service. Only problem was: nobody knew about it.
Everyone we interviewed told us the same thing: “time is money.” So we put that idea to work. We asked Comcast if they could help their customers in 20 minutes or less. And their answer inspired a national television campaign.
After a very successful initial rollout and an enthusiastic adoption by the sales force, the 20-Minute Advantage promotion has been extended indefinitely.