COMCAST
Brownstein Group provides Comcast with sharp, strategic thinking and sophisticated execution for a number of critical projects on an on-demand, ongoing basis.
Two projects included HD van wraps and the SonyStyle store opening promotion. The wraps were focused on a "More, More, More HD Choice" message, and were wrapped over 1,000 of Comcast's technician vehicles. For the opening of Comcast's first SonyStyle store in Philadelphia, we developed print, outdoor, Web banners, and a microsite inviting Philadelphians to explore the store hidden beneath the Comcast building.
We also helped Comcast introduce its upgraded platform and the XFINITY brand. Brownstein Group recognized the critical need to have a confident and clear voice out in the marketplace, as well as the imperative to clearly and simply articulate what XFINITY means. Thus, X Equals was born-simplifying XFINITY to simple equations that demonstrate key consumer benefits. We also worked with the Comcast team to develop a social media strategy to roll out the new XFINITY brand. We developed a strategy focused on entertainment, which has resulted in over 275,000 fans on Facebook.