Comcast Business already had a great product: their representatives understood the problems small business owners face, and they knew how to help them. Now it was our job to let the world know.
During our extensive research, business owners continually told us: “time is money.” Taking what they said to heart, we asked Comcast if they could help their customers in 20 minutes or less. Their answer inspired more than a national television campaign – it led to a promise.
After a successful initial rollout and an enthusiastic adoption by the sales force, the 20-Minute Advantage Campaign was extended well beyond the initial promotion.