CHOP

To increase CHOP’s donor base, BG created the “Give the Gift of Childhood” campaign, which integrated television, radio, print, direct mail, digital marketing, community and public relations to connect with audiences on an emotional level. Non-traditional marketing tactics such as a takeover of the Amtrak 30th Street Station during the month of December brought the campaign to life.

Partnerships with Cold Stone Creamery® to develop a custom ice cream flavor and the PA Restaurant Association to launch “Kids Table Week” translated the marketing message into a tangible experience that the audience could connect with on a more personal level.

As a result of the campaign, giving is up in every category, and we exceeded their goals for new donor relationships.

Philly Auto Show

In the last 12 years, Brownstein Group has worked with Microsoft to develop integrated digital and relationship marketing strategies. We have created everything from direct mail to Websites to a vintage 80s video game to help Microsoft successfully connect with people.

U–Store–It

For the last 25 years, self-storage has been a largely commoditized industry, where space was viewed not as a service but simply as a big box of air. U-Store-It sees things a little differently. Years of experience showed them self-storage is a personal, complex, emotional and often business-driven decision.