Building Business

Who says PR can't impact a company's bottom line?

For Campus Apartments, the largest privately held student housing provider in the nation, it is no coincidence that its increasing success among universities, property owners and lenders coincides with an ongoing aggressive media relations campaign. Miles Orth, EVP & COO, may have best summed up the correlation between media success and business growth. “Brownstein Group has absolutely helped us attract and close more business. In property management there is no economic condition that increases opportunities; rather, I believe it is the work you are doing to promote our expertise and demonstrate our capabilities.”

Client

Campus Apartments

Awards

2008 PRSA Pepperpot for Special Events and Observances

2011 PRSA Pepperpot for Crisis Communications


Thought Leadership

Brownstein Group has led several special events and media campaigns for strategic initiatives such as apartment and condominium grand openings, ground breakings on student housing and hotel projects and launches of new partnerships and programs. But the “bread and butter” of our work is ongoing thought leadership in key trade and business media. Our work has seen headlines month after month in Multifamily Executive, Multi-Housing News, Student Housing Business, the Philadelphia Inquirer and the Wall Street Journal, to name a few. 

How do we continually secure high-profile placements in the most valuable media? Ultimately we needed to create a situation where the media was happy to speak to Campus executives. By ensuring relevant value in every opportunity, reporters gladly pick up the phone when we call—and even proactively call us.

“Just wrapped up yet another stellar interview with Dan [of Campus Apartments], and once again I am amazed at the wealth of knowledge he continues to bring—thank you a million times for always offering Campus Apartments to us.”

—Chris Wood, editor in chief, Hanley Wood Publications

Since 2007, Campus Apartments’ portfolio has exploded from 6,500 beds in 6 states to over 32,000 beds in 25 states today. During this time, Brownstein Group has placed Campus Apartments in over 400 feature articles, including:

  • 23 in Multifamily Executive
  • 14 in National Apartment Association’s Units Magazine
  • 17 on GlobeSt.com
  • 36 in Student Housing Business
  • 12 in Multi-Housing News
  • 6 in Apartment Finance Today

Campus Apartments has won dozens of prestigious awards to raise the executive profile of C-suite, including:

  • 2010 Ernst and Young Entrepreneur of the Year: Philadelphia winner
  • 2010 Multi-Housing News Executive of the Year: 2nd place finalist
  • 2009 Multifamily Executive: Executive of the Year
  • 2009 Multifamily Executive: Up and Comer of the Year
  • 2012 Multifamily Executive: Up and Comer of the Year

National Recognition

Our work with Campus Apartments has also yielded recognition for excellence in public relations, including Philadelphia PRSA Pepperpot Awards for Special Events and Crisis Management.

Additionaly we’ve secured over 300 million media impressions in national and regional business media, including:

  • Wall Street Journal
  • New York Times
  • Philadelphia Inquirer
  • Atlanta Journal-Constitution
  • Arizona Daily Star
  • Columbus Dispatch
  • Philadelphia Magazine
  • CNN Money.com
  • Yahoo! Finance