So, this little family business from New Jersey was about to break big. After 50 years of selling fresh, delicious sausages to the Garden State, Botto’s was poised to go national. But before they did, they asked us to help spice up their packaging.
We looked for inspiration in the same place the Bottos did — their heritage. We poured through it all – old posters, family photos, bills of sale, and mounds of branding from the last half century. What it inspired was a look that captured the warmth and history of the Botto family – a legacy of secret recipes and traditions handed down from generation to generation.