AmeriGas Rebranding

When opposites attract, common ground matters most.

When AmeriGas acquired a major competitor, they needed a new brand that spoke to the values everyone shared. So we hit the road with their drivers for some inspiration and found that their job wasn’t just hauling tanks. It was providing an essential fuel to countless families and businesses. That discovery helped inspire every headline, every photograph and every video we shot—that AmeriGas wasn’t just delivering propane. They were driving every day.