Project Snapshot: Philadelphia Federal Credit Union
Brownstein Group Helps Long-Time Client Reveal its Biggest Community Initiative Yet
In 2013, PFCU opened a new branch location in the Fishtown section of Philadelphia and immediately became ingrained in the neighborhood known for its vibrant artistic community. With its new branch officially open, the credit union signed on to become the title sponsor of the largest annual event in the neighborhood — the Kensington Kinetic Sculpture Derby & Arts Festival—for three consecutive years. In an effort to leverage the sponsorship and make a lasting, positive impact on the neighborhood, BG proposed that the credit union team up with the City of Philadelphia Mural Arts Program to commission a public mural near its branch.
The project was announced to the public at the 2015 Philadelphia Federal Credit Union Kensington Kinetic Sculpture Derby & Arts Festival. Over the course of the two-year initiative, more than 2,000 members of the community were involved in the mural making-process from selecting the design to participating in community paint days. The completed mural was celebrated at a dedication ceremony at the kickoff of the 2016 Philadelphia Federal Credit Union Kensington Kinetic Sculpture Derby & Arts Festival in May. In addition to engaging thousands of community members along the way, the initiative was covered throughout the entire mural-making process by regional and local media, including The Philadelphia Inquirer, KYW-1060 News Radio, FOX-29 and NBC 10 and received positive praise from local dignitaries.