Seriously, it's just a jersey. Hundreds of guys put them on every day. It doesn't mean anything. Oh, but it does. It most certainly does.
Majestic Athletic is the official uniform supplier of Major League Baseball. We wanted to develop print ads that made an emotional connection with the true baseball fan. So we interviewed four players well known for the passion with which they play the game: Grady Sizemore, Jim Abbott, Dustin Pedroia, and Ryan Braun, asking them, "What did it feel like when you put on that first MLB jersey?" Each answer was exactly what we were looking for-passionate, sincere and emotive. Combining the quotes with photographs of the player's jerseys that expressed each players individual character, culminated in a very affecting and expressive series of ads that spoke directly to the true baseball fan.