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Berny and Marc Brownstein Named to Junior Achievement of Southeastern Pennsylvania’s Philadelphia Business Hall of FameSee thePress Release

Reintroducing Wonder Ball!
The '90s Candy is Back
see thePress Release

Developing the fabric of
a global brand
See theCase Study

Pro Move: BG Launches a New National Lacrosse LeagueSee theCase Study

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Newsroom

Brownstein Group and Saint-Gobain Take Home Two PRSA Pepperpot Awards

Agency and long-time client’s public relations work recognized in Press Conference and Community Relations categories PHILADELPHIA– December 6, 2017 – Brownstein Group and Saint-Gobain were honored at the 2017 Public Relations Society of Ame...

Brownstein Group Names Sean Carney Content Director; Hires Kyle Harty as Group Director of Social Media

PHILADELPHIA, PA – December 6, 2017 – Brownstein Group (BG) today announced the appointment of Sean Carney as the agency’s first-ever Content Director and Kyle Harty as Group Director of Social Media. Carney, previously Account Director in the ...

National Survey Reveals Brick vs. Click Retail War Is Over

Brownstein Group survey suggests retail’s adoption of a brick-and-click consumer experience wins  PHILADELPHIA, PA – November 29, 2017 – Brownstein Group today announced the results of its national survey of nearly 600 consumers that showed...

Brownstein Group Launches New Community Engagement and Brand Awareness Campaign for Inspira Health Network

New brand positioning designed to elevate the Inspira brand within the regional marketplace PHILADELPHIA (Nov. 28, 2017) – Brownstein Group today launches a new integrated marketing campaign for Inspira Health Network, a non-profit healthcare or...

Berny Brownstein Featured in the Huffington Post: “50 Leadership Lessons Learned from the School of Hard Knocks”

PHILADELPHIA (November 20, 2017)- It has often been said that the best University is Adversity. We often learn more from the school of hard knocks, than we learn from Business school. But wouldn’t it be great if we can learn from the School of Ha...

Marc Brownstein Shares His Tips to Make Your Company’s Website Standout Online with SmartCEO

PHILADELPHIA (November 9, 2017)- Every minute, every day, more than 2.3 million Google searches occur. While this may seem like a large positive number of people seeking information, it also means that millions of moments are created each day when ...

Berny and Marc Brownstein Named to Junior Achievement of Southeastern Pennsylvania’s Philadelphia Business Hall of Fame

This prestigious honor recognizes deserving members of the business community who serve as positive mentors to students in the region PHILADELPHIA (Nov. 6 2017) – Brownstein Group Chairman and Chief Creative Officer Berny Brownstein and Pres...

Brownstein Group Takes Home Silver W³ Award for Comcast Business Video

The video, recognized in the Branded-Content Animation category, playfully highlights the benefits of Comcast Business technology through the lens of a perpetually tardy snail PHILADELPHIA (Oct. 30, 2017) – Brownstein Group was recognized by The...

Brownstein Group and Frankford Candy Partner to Reintroduce Wonder Ball to the U.S. Market

Multichannel nostalgia-centric marketing campaign spanning digital, social and public relations designed to increase brand awareness and drive sales of the beloved ’90s candy brand PHILADELPHIA (Oct. 5, 2017) – Brownstein Group and Frankford Can...

Art Director Danni Sinisi Appears on Latest Edition of the HiRes Podcast

PHILADELPHIA (September 26, 2017)– Art Director Danni Sinisi is Ryan Starr’s latest guest on this week’s edition of HiRes Podcast. In addition to her work at Brownstein Group, Danni discusses ice cream, her tuxedo cat and the thrill of doing w...

Erica Nardello to Discuss Social Media at Philly HubSpot Chapter’s Technology Roundtable

PHILADELPHIA (September 6, 2017)-Brownstein Group Social Media & Digital Content Supervisor Erica Nardello will head up the Social Media roundtable at Philly HUG's Technology Roundtable event on September 19 from 6-8 at the Make Offices in Center...

Brownstein Group and Saint-Gobain Recognized by PR Daily With Honorable Mention in Media Relations Awards for LOVE Park Press Conference

PHILADELPHIA (August 2, 2017) –Brownstein Group and Saint-Gobain continue to be recognized among the very best in public relations this year, earning a PR Daily Media Relations Awards Honorable Mention distinction in the Press Event or Media Tou...

Marc Brownstein Details Traits of Successful Ad Industry Professionals in Latest Blog for The Drum

PHILADELPHIA (July 31, 2017)-There’s a saying in the agency business that people can move from the agency side to the client side, but rarely the other way around. In his latest blog for The Drum, Brownstein Group CEO and President Marc Brownstein ...

Gary Greenberg Joins Brownstein Group as Executive Creative Director

PHILADELPHIA, July 20, 2017 – Brownstein Group today announced the hiring of creative veteran Gary Greenberg as the agency’s Executive Creative Director. A mainstay in the Boston creative agency community, Greenberg comes to Philadelphia with mor...

Brownstein Group Honored with Nation’s Only Award Dedicated to Communications Excellence in Architecture & Design

Agency named winner in the brand awareness category at the 2017 SMPS Marketing Communications Awards PHILADELPHIA (July 14, 2017) – Brownstein Group was honored at the 2017 SMPS Marketing Communications Awards, taking home the top award in the ...

Marc Brownstein Reflects on His Advertising Career in The Drum

PHILADELPHIA (July 5, 2017)- They say hindsight is 20/20. Brownstein Group CEO & President Marc Brownstein looks back on his lengthy advertising career and tells readers of The Drum what advice he would give his 21 year-old self. Be resilient...

Brownstein Group Voted Honorable Mention in PR Daily Social Media & Digital PR Awards for IKEA LED Light Challenge

PHILADELPHIA (June 20, 2017)- Brownstein Group has been named Honorable Mention in the Contest/Game category in the 2017 PR Daily Social Media & Digital PR Awards for its work on the IKEA LED Light Challenge game. Judges reviewed more than 155...

Social Media Content Supervisor Kathleen Celano Pens Article for PR News

PHILADELPHIA (June 20, 2017) - Ever wonder how Facebook, Snapchat and Pinterest can help you track and generate sales? Social Media Content Supervisor Kathleen Celano shared her thoughts in a recent article published on PR News. "To stand out agai...

Brownstein Group to Appear for Second Straight Year at Social Media Day Philadelphia 2017

PHILADELPHIA (June 20, 2017)- Hear from Brownstein Group's social media gurus at Social Media Day Philadelphia 2017 on June 29 at the National Museum of Jewish American History. The full day event connects social media and digital marketing profes...

Learn How To Make LinkedIn Work for You on July 25 With PR Director Laura Emanuel

PHILADELPHIA (June 20, 2017)- Brownstein Group and the Delaware Valley Green Building Council (DVGBC) have teamed to host a LinkedIn workshop for members of the A/E/C community, July 25 at noon at Brownstein Group’s Broad Street headquarters. P...

Social Media Content Supervisor Kathleen Celano Talks to PR News About Social Shake-Up

PHILADELPHIA (May 26, 2017)- PR News' sold out Social Shake-Up took place in Atlanta earlier this week and attendees, including Brownstein Group Social Media Content Supervisor Kathleen Celano, shared their key takeaways, or "shakeaways" from the thr...

Brownstein Group Named Finalist in 2017 SMPS Marketing Communications Awards

PHILADELPHIA (May 22, 2017)- Brownstein Group has been recognized as a finalist in the brand awareness category in the 2017 SMPS Marketing Communications Awards for its work with The McBride Company, the organization announced recently. The Society f...

Brownstein Group Featured in May/June Issue of Philly Ad News

PHILADELPHIA (May 15, 2017)- The May/June issue of Philly Ad News is out and news about Brownstein Group is on almost every page! Whether it's news of BG's new Managing Director Erin Allsman on Page 21 or Kathleen Celano's Social Media Shake-Up Mover...

Erin Allsman Featured in Philadelphia Business Journal’s Special 40 Under 40 Edition

PHILADELPHIA (May 15, 2017)- Brownstein Group Managing Director Erin Allsman was featured in Philadelphia Business Journal's special "40 Under 40" edition last week, as a follow up to the PBJ's awards ceremony held Thursday, May 11 at Sugarhouse Casi...

Brownstein Group and Saint-Gobain Honored with Public Relations Society of America Bronze Anvil Award for LOVE Park Press Conference

PHILADELPHIA (May 10, 2017) – Brownstein Group and Saint-Gobain were recognized among the very best in public relations this year, taking home a Public Relations Society of America (PRSA) Bronze Anvil Award for their LOVE Park press conference. ...

Brownstein Group Helps National Lacrosse League Launch Redesigned Website

PHILADELPHIA, May 1, 2017 – The National Lacrosse League (NLL), the largest men’s professional indoor lacrosse league in North America, today announced the relaunch of its website, NLL.com, with a complete redesign by Brownstein Group. Fully resp...

Director of Strategy Anne Ryan to Speak at DisruptHR Philadelphia Event on May 11

PHILADELPHIA (April 27, 2017)- Brownstein Group Director of Brand Strategy Anne Ryan will be part of the fast and furious speaker line-up at the upcoming DisruptHR Philadelphia Event on May 11 at World Cafe Live. DisruptHR is an information exchange ...

Brownstein Group Calls for Marketers to Reverse Aging Adult Stereotypes in Advertising in Article Featured on The Drum

PHILADELPHIA (April 11, 2017)- If you’re a marketer, when you hear “age is just a number” you might roll your eyes a little bit. Or maybe just wince. But when figuring out how to market to an aging adult population (specifically baby boomers wh...

Marc Brownstein Offers Insight on Family Businesses in SmartCEO and St. Joseph’s University Think Tank

PHILADELPHIA (April 10, 2017)- Brownstein Group President & CEO Marc Brownstein joined a group of Philadelphia-area CEO's in a think tank discussion about the challenges of a family owned business, hosted by SmartCEO Magazine and St. Joseph's Uni...

Erin Allsman Named to Philadelphia Business Journal 40 Under 40 List

PHILADELPHIA (April 10, 2017)- Brownstein Group Managing Director Erin Allsman has been named to The Philadelphia Business Journal's annual 40 Under 40 List, the publication announced recently.The Business Journal's 40 Under 40 is one of the publicat...

PR Director Laura Emanuel Takes Part in Philadelphia Business Journal’s Bizwomen Mentoring Event

PHILADELPHIA (April 3, 2017)- Brownstein Group Public Relations Director Laura Emanuel participated in Philadelphia Business Journal's Bizwomen Mentoring Monday event, April 3 at The Crystal Tea Room. Emanuel joined 19 other C-Suite level Philadelphi...

Brownstein Group Takes Home Two Internet Advertising Competition (IAC) Awards

PHILADELPHIA (March 30, 2017) – Brownstein Group took home two awards in the Web Marketing Association’s annual Internet Advertising Competition (IAC) for its work on the IKEA LED Light Challenge game and the SageGlass website, the association an...

WATCH: Brownstein Group’s Alex Wittchen Appears on TUTV’s Media Inside Out

PHILADELPHIA (March 23, 2017)-Brownstein Group Senior Account Planner Alex Wittchen was a guest on TUTV's Media Inside Out program on March 22, joining host Sherri Hope Culver and Temple Advertising Professor Joe Glennon to take a look at the phenome...

Brownstein Group’s Alex Wittchen Talks Superbowl Ads on Media Inside Out Tomorrow

PHILADELPHIA (March 21, 2017)-Super Bowl commercials are often as entertaining and anticipated as the game itself. What do these commercials say about us, and how are they influencing us as viewers? Brownstein Group Senior Account Planner Alex Wittc...

Marc Brownstein Discusses Marcom Industry in Philadelphia in Philadelphia Business Journal Article

PHILADELPHIA (March 21, 2017)– Greater Philadelphia’s marketing communications industry has grown into a robust industry that can attract and retain high talent, but industry leaders say more work is needed to elevate its nationwide and global r...

Learn How to Make Your A/E/C Firm a Thought Leader on April 4 With PR Director Laura Emanuel

PHILADELPHIA (March 20, 2017)- Brownstein Group Public Relations Director Laura Emanuel and the Delaware Valley Green Building Council (DVGBC) have teamed to host a thought leadership workshop for members of the A/E/C community, April 4 at noon at B...

News of Brownstein Group’s New Look Hits News Stands

PHILADELPHIA (March 13, 2017)– The news of Erin Allsman’s appointment as Brownstein Group’s first ever Managing Director and BG’s new structure has traveled fast, appearing in publications such as The Philadelphia Business Journal, Bulldog Re...

Brownstein Group Makes Leadership and Organizational Changes; Names Erin Allsman Agency’s First Managing Director

PHILADELPHIA (March 7, 2017) – Brownstein Group today announced the promotion of Senior Vice President, Public Relations & Social Media Erin Allsman to Managing Director effective immediately. In a decade at Brownstein Group, Allsman has grown ...

Social Media Account Executive Kathleen Celano Named Social Shake-Up Mover and Shaker

PHILADELPHIA (February 23, 2017)- Brownstein Group Social Media Account Executive Kathleen Celano has been named a Mover and Shaker by the Social Shake-Up, the organization announced today. Celano has helped to build and grow the social communities ...

Brownstein Group Recognized As The Drum’s US Creative Work of the Week

PHILADELPHIA (February 22, 2017)- Brownstein Group and it’s brand campaign for Philadelphia Museum of Art, “A Surprise at Every Turn” has been voted The Drum’s US Creative Work of the Week. The Philadelphia Museum of Art wants Philly local...

Brownstein Group’s New Brand Campaign for Philadelphia Museum of Art Featured in Philadelphia Business Journal

PHILADELPHIA (February 16, 2017)- Brownstein Group's new branding campaign for the Philadelphia Museum of Art is in the news again, this time in an expansive article by Kenneth Hilario of the Philadelphia Business Journal. The campaign, entitled "A ...

Brownstein Group’s Brand Campaign for Philadelphia Museum of Art Up For The Drum’s ‘US Creative Work of The Week’

PHILADELPHIA (February 15, 2017)- Brownstein Group and it's brand campaign for Philadelphia Museum of Art, "A Surprise at Every Turn" has been featured on The Drum's US Creative Work Round-Up. The section is dedicated to showing the best creative wor...

Brownstein Group’s Anne Ryan and Justin Melnick to Talk Branding Your Bank at Virginia Bankers Association Conference

PHILADELPHIA (February 14, 2017)- Brownstein Group Director of Brand Strategy Anne Ryan and Senior Brand Strategist Justin Melnick will present at the upcoming Virginia Bankers Association Retail Banking & Marketing Conference on March 8 in Charl...

Associate Creative Director Kenny Kim Appears on Latest Edition of the HiRes Podcast

PHILADELPHIA (February 14, 2017)- Associate Creative Director Kenny Kim is Ryan Starr's latest guest on this week's edition of HiRes Podcast. Kenny joins the show for an expansive talk about being a late bloomer, having the ability to say no to work ...

Brownstein Group Launches Brand Marketing Campaign for Philadelphia Museum of Art

PHILADELPHIA (February 13, 2017) – Brownstein Group and the Philadelphia Museum of Art today announced the launch of a brand marketing campaign designed to drive attendance to the world-renowned museum. The campaign, titled “A Surprise at Every T...

Marc Brownstein Offers Keys to Success in HAUB Business School Video Series

PHILADELPHIA (February 7, 2017)- Watch Marc Brownstein describe his road to success in this video for St. Joseph's University's Haub Business School series, "The Initiative for Family Business & Entrepreneurship" https://lnkd.in/dRkYb2e...

Brownstein Group Becomes Certified Affiliate Partner of HubSpot

“Content is King, but Distribution is Queen, and she wears the pants.”  - Jonathan Perelman, BuzzFeed PHILADELPHIA (January 26, 2017)- We couldn’t agree more. That’s why we’re making it easier for our clients to publish and distribute the...

Why Agencies Should Race to the ‘Middle’

Agencies all over the planet are in training mode for one of the biggest competitions they will enter. They are stretching, bulking up and enlisting high-performing people around them to help push the limits. Agencies are essentially in a race to th...

Director of Brand Strategy Anne Ryan to Present on Talent Branding at Philly SHRM Tuesday Night

PHILADELPHIA (January 17, 2017)- Brownstein Group Director of Brand Strategy Anne Ryan has partnered with Philly SHRM to host a "Brand Together Playshop" Tuesday night from 5:30-8:00 pm at the Aramark Tower in Philadelphia. “Brand Together” is ...

Brownstein Group Recognized as Leader in Animated Explainer Video Creation

PHILADELPHIA (January 12, 2017)- Animated Explainer Video is the art of using motion graphics and/or animation to depict or communicate a message. Companies from both the B2B and B2C segment are using animated explainer videos to create awareness, dr...

Marc Brownstein Forecasts the 2017 Regional Business Outlook in the January Issue of Philly Ad News

PHILADELPHIA (January 10, 2017)- Brownstein Group CEO & President Marc Brownstein recently penned an article for the January issue of Philly Ad News forecasting the 2017 regional business outlook. The article, titled "You're Eligible for an Upgra...

Philadelphia Egotist Features National Lacrosse League’s New Logo Designed by Brownstein Group

PHILADELPHIA (January 10, 2017)- The National Lacrosse League, the largest men’s professional indoor lacrosse league in North America, has a bold new logo that honors its rich 30-year history, thanks to Brownstein Group. The design draws upon the...

The Native Society Profiles BG Chief Marketing Officer Carrie McCament in Latest Post

PHILADELPHIA (January 4, 2017)- The Native Society, a website that profiles leaders in the advertising, marketing and public relations industries, recently posted a feature on Brownstein Group Chief Marketing Officer Carrie McCament. The article dis...

Blog Post: Why I Returned to My Midsize Agency Roots

By: Carrie McCament When I entered the marketing field, I began client side and then moved on to working for a privately held, family-owned company. I learned volumes about catering to a midsize business and spent my early years dipping my toes in...

Brownstein Group Nabs Spot in PRINT Magazine Regional Design Annual With Shipley School Brochure

PHILADELPHIA (December 13, 2016) – Brownstein Group and its work continue to be nationally recognized, this time an inclusion in PRINT Magazine’s Regional Design Annual for the Shipley Lower School brochure. The brochure was ranked #28 in the Eas...

Mural Arts Philadelphia Mobile App Named to BizBash’s Top 3 Entertaining Ideas in Philadelphia List

PHILADELPHIA (December 7, 2016) - Mural Arts Philadelphia's mobile app continues to draw rave reviews, this time being named to BizBash's Top 3 entertaining ideas in Philadelphia list for 2017. BizBash is North America’s #1 source of ideas, news, ...

Marc Brownstein Opens Up About Life and Advertising in Philadelphia Magazine BizPhilly Feature

PHILADELPHIA (November 30, 2016)- Marc Brownstein, the real estate mogul? If Berny Brownstein hadn't started Brownstein Group in 1964, Marc's life may have been very different. Marc recently spoke to Philadelphia Magazine's BizPhilly for a new featur...

Which Brands are Coming to BG’s Dream Thanksgiving Dinner?

PHILADELPHIA (November 21, 2016)- Thanksgiving 2016 is upon us and the Brownstein Group Writers Room is already in the festive spirit, telling Advertising Week just which brands' mascots would be on their Thanksgiving dinner guest list. They would ...

Brownstein Group Takes Home Three Awards At PR News Digital PR Awards

PHILADELPHIA (November 21, 2016)- Brownstein Group continued to have an award winning November, taking home three honors at the PR News Digital PR Awards on November 16 at The Yale Club in New York City. The team received top billing the the WOW! cat...

Brownstein Group Teams With Visit Philly and The National Constitution Center for Historic #MannequinChallenge

PHILADELPHIA (November 21, 2016)- Brownstein Group teamed up with Philadelphia's top tourism group, Visit Philly, and the National Constitution Center to produce the most historic #MannequinChallenge ever. Filmed in the Constitution Center's Signers'...

Brownstein Group Takes Home Seven W3 Awards Including Best In Show for SageGlass Website

PHILADELPHIA (November 1, 2016) – Brownstein Group was recognized seven times over this week by the Academy of Interactive and Visual Arts’ W3 Awards, including a Best In Show Award for the SageGlass website homepage. The agency also took home tw...

Brownstein Group Forecasts What’s Next For Dos Equis Most Interesting Man in The World

PHILADELPHIA (October 26, 2016) - Just what will Dos Equis The Most Interesting Man in the World do next? That's just what Advertising Week writer Heather Taylor asked a few talented creatives across the country, including "The Writer's Room" here at...

Public Relations Account Director Sean Carney Talks Hashtags and Bank Publicity on ABABankMarketing.com

PHILADELPHIA (October 26, 2016)- It doesn't take a splashy campaign to position America's banks as a leader in innovation, a community builder or an employer of choice. All it takes is for the people within the banks to take pride in what they do—a...

Marc Brownstein Featured in Philadelphia Flyers 50th Anniversary Campaign Video

PHILADELPHIA (October 21, 2016)-Brownstein Group President & CEO Marc Brownstein made a cameo in the Philadelphia Flyers 50th anniversary campaign video, released just last week. Joining Brownstein are many prominent Philadelphian's including, Ma...

Marc Brownstein Gives Tips on Measuring Success in Inc.com Article

PHILADELPHIA (October 21, 2016)- Lots of people talk about being successful, but how do they know if they are actually making progress? Marc Brownstein, President and CEO of Brownstein Group, recently talked with Inc.com about the importance of keep...

Mural Arts Philadelphia Gives Readers an Inside Scoop on Their New Look

PHILADELPHIA (October 17, 2016)- After unveiling a new logo, new website, and new app on September 30, Mural Arts Philadelphia asked each one of its partners to write about their creative process. Representatives from Blue Cadet, J2 Design and Brow...

Terry Dukes Joins Brownstein Group as Director of Client Services

PHILADELPHIA (October 13, 2016) – Brownstein Group today announced the hiring of senior marketing and communications executive Terry Dukes as the agency’s Director of Client Services. A master of building, sustaining and protecting client brands ...

Brownstein Group Named to Philadelphia Business Journal’s Top 50 Family Owned Businesses List

PHILADELPHIA (October 11, 2016)-Brownstein Group has been named to Philadelphia Business Journal's Top 50 Family Owned Businesses list, the publication announced recently.  PBJ ranks nearly 50 family-owned businesses in the region by number employe...

Brownstein Group Selected as Finalist in Three Categories of PR News Digital PR Awards

PHILADELPHIA (October 10, 2016) – Brownstein Group and its work with IKEA USA and Garces Group have been selected as finalists in the 2016 PR News Digital PR Awards in the WOW Campaign, Contest/Game and Instagram communications categories, respecti...

Marc Brownstein to be Honored at 2016 John Wanamaker Awards on November 4

PHILADELPHIA (October 6, 2016) – Brownstein Group CEO & President Marc Brownstein has been named the recipient of the 2016 John Wanamaker Individual Award. Presented to “an individual who displays exceptional dedication to the principles and ...

Brownstein Group Helps to Bring Mural Arts Philadelphia to the Palm of Your Hand

PHILADELPHIA (September 29, 2016)-  Mural Arts Philadelphia has always strived to make art easily accessible to all. And now, thanks to a new app developed by Brownstein Group, Philadelphia’s famous murals can be accessed in the palm of your hand....

The Native Society Profiles Marc Brownstein and his Career in Latest Post

PHILADELPHIA (September 28, 2016)- The Native Society, a website that profiles leaders in the advertising and public relations industries, recently posted a feature on Brownstein Group CEO & President Marc Brownstein. The article discusses a wide...

Five Ways Agencies Can Figure Out Their Role in Content Marketing

PHILADELPHIA (September 27, 2016) - If there's one thing our industry can't get enough of, it's buzzwords. We love our jargon and because we use it so often, words often are applied in varying ways, with equally varying meaning. Case in point: co...

Philadelphia Business Journal Talks Mural Arts Philadelphia’s New Mobile App Designed by Brownstein Group

PHILADELPHIA (September 26, 2016)- Mural Arts Philadelphia rolled out its new brand campaign last week, including a new mobile app, designed by Brownstein Group. Kenneth Hilario of The Philadelphia Business Journal detailed all of the new features fo...

Director of Brand Strategy Anne Ryan Talks Talent Branding on ABABankMarketing.com

PHILADELPHIA (September 21, 2016)- Brownstein Group Director of Brand Strategy Anne Ryan discusses how implementing a strong talent branding program can help banks attract and retain top talent on ABABankMarketing.com. Large or small, every company ...

Social Media & Digital Content Supervisor Erica Nardello to Speak to NKCDC Businesses on the Importance of Social Media

PHILADELPHIA (September 12, 2016)- Join Brownstein Group's Social Media and Digital Content Supervisor Erica Nardello on September 21 at the Riverwards Cafe as she speaks to members of the NKCDC and Port Richmond Business Alliance about the importan...

Carrie McCament Joins Brownstein Group as Chief Marketing Officer

PHILADELPHIA, (August 29, 2016) – Brownstein Group today announced the hiring of veteran marketing executive Carrie McCament as the agency’s Chief Marketing Officer. McCament brings 30 years of marketing and business development experience from a...

Brownstein Group Talks Top Social Media Skills in Media Bistro Article

PHILADELPHIA (August 10, 2016)- It seems almost every day a new Twitter-like platform or social feature emerges, causing all of us to Google, “How do I Periscope?” or “What’s Meerkat?” To find out what media pros really need to know to b...

Brownstein Group Taps Laura Emanuel to Bolster A/E/C Public Relations Practice Group

PHILADELPHIA, (August 10, 2016) – Brownstein Group today announced the promotion of Laura Emanuel to Public Relations Group Director for the agency’s architecture/engineering/construction (A/E/C) practice group. As Group Director, Emanuel will le...

Berny Brownstein’s “Wild Tuscan Lilies” Named to “Top Mural Arts Moments of July” List

PHILADELPHIA (August 8, 2016)- Berny Brownstein's "Wild Tuscan Lilies" mural was named to Mural Arts' "Top 9 Mural Arts Moments in July" list. Every month, the Mural Arts Program of Philadelphia names its high points of the month, from intriguing ev...

Berny Brownstein and His Recent Mural Featured on The Drum.com

PHILADELPHIA (July 27, 2016)- Brownstein Group Chairman Berny Brownstein's love affair with art all started with a contest during "Flower Week" in first grade. From there, teachers made it a point to encourage Berny in his artistic endeavors, leading...

Senior Vice President Public Relations and Social Media Erin Allsman Named “Who’s Next in Communications” by Billy Penn

PHILADELPHIA (July 26, 2016)- Brownstein Group Senior Vice President of Public Relations and Social Media Erin Allsman has been named to Billy Penn's Who's Next: Communications list, the publication announced today. Each month Billy Penn works to ...

Brownstein Group and City of Philadelphia Mural Arts Program Team Up to Unveil Berny Brownstein’s Largest Masterpiece

PHILADELPHIA (July 19, 2016) – Brownstein Group Founder and Chairman Berny Brownstein has been called many things over the course of his nearly 60-year career. “The King of Broad Street.” “The Dean of Philadelphia Advertising.” And now, th...

Berny Brownstein Recalls Lost Pub Owned by Famous Philadelphia Boxer in Philly.com Article

PHILADELPHIA (July 11, 2016) -The demolition of an old parking garage next door to BG's offices on Broad Street has been going on for months but a bright spot emerged late last week, much to the surprise of passers-by and city residents alike. A gho...

SVP Public Relations and Social Media Erin Allsman Gives Social Media Tips on Forbes.com

PHILADELPHIA (July 8. 2016)- Social media is a great way for your brand to connect with your audience in real time. Before you go all in, however, it’s important to define a strategy — including do’s and don’ts — so that your company use...

Social Media Account Executive Kathleen Celano to Participate in #SocialMediaDay #Swebinar on July 14

PHILADELPHIA (July 7, 2016)- Weren't able to participate in last week's Social Media Day? Well you're in luck because Brownstein Group Social Media Account Executive Kathleen Celano will join two other local social media gurus to recap the day in Sli...

BG’s Erica Nardello to Speak at #ConvenePHL’s “Beyond the Event: Keeping the Momentum” Meet-Up pn

PHILADELPHIA (June 24, 2016)- Brownstein Group Social Media and Digital Content Supervisor Erica Nardello will be one of the featured speakers at #ConvenePHL's "Beyond the Event: Keeping the Momentum" Tuesday, June 28 at Pipeline Philly. Nardello, a...

Four Burning Issues on the Minds of CMOs

I recently invited a group of CMOs to dinner to start a dialogue about marketing trends and what keeps them up at night. The ensuing conversation was both eye-opening and predictable. We talked about many of the topics clients and agencies of all si...

National Lacrosse League Names Brownstein Group Agency of Record

PHILADELPHIA (June 13, 2016) – The National Lacrosse League (NLL), the largest men’s professional indoor lacrosse league in North America, has named Brownstein Group, as its Agency of Record. Brownstein Group will partner with the League’s int...

Assistant Creative Director Chris Fernandez Featured on V is For Vector

PHILADELPHIA (June 9, 2016)- Ever wonder where Assistant Creative Director Chris Fernandez's amazing design style comes from? Well, you're in luck because a new Q&A from design blog V is for Vector reveals all of Chris' secrets! "Embrace whateve...

Marc Brownstein Discusses the Advertising Arms Race in Latest Philadelphia Inquirer Article

PHILADELPHIA (May 31, 2016)- Brownstein Group CEO and President Marc Brownstein talks contacting a client's competitor once you and your client have cut ties in a recent Philadelphia Inquirer article. "Trust me. I've done it. It's a good business st...

Shipley Lower School Brochure Featured on FPO (For Print Only) Blog

PHILADELPHIA (May 26, 2016)- Brownstein Group's Shipley Lower School Brochure was featured on the design blog FPO (For Print Only) today.The brochure has already gained recognition in the advertising world, taking home the Gold ADDY in both the Regio...

Brownstein Group’s Chris Lucia to Take Over Philly Egotist’s Instagram Account

PHILADELPHIA (May 26, 2016)- Brownstein Group Senior Account Executive Chris Lucia and his wife Lexi will takeover The Philly Egotist Instagram account for the 2016 Mural Arts Wall Ball as well as throughout Memorial Day weekend. Follow along as the...

Philly Egotist Features Brownstein Group’s Mural Arts Wall Ball 2016 Invites on Website

PHILADELPHIA (May 21, 2016)- Local advertising and design blog Philly Egotist featured Brownstein Group's innovative design for the 2016 Mural Arts Wall Ball invitation on its website today. Designed by Keelia Murnane, Hannah McDonnell and Bob Myers...

Berny Brownstein to Host Anti-Defamation League Fireside Chat Tonight at Brownstein Group

PHILADELPHIA (May 24, 2016)- Brownstein Group Founder and Chief Creative Officer Berny Brownstein will host a fireside chat entitled "Greatness 101" in support of the Anti-Defamation League of Philadelphia tonight, May 24th. The first ever chat will...

Brownstein Group to Appear at Mashable Social Media Day on June 30

PHILADELPHIA (April 27, 2016)-Brownstein Group's public relations practice will be on full display on June 30th as Senior Vice President of Public Relations and Social Media Erin Allsman and Account Director Sean Carney present at Mashable's Social M...

Anne Ryan Details Communicating Your Brand at VA Bankers Association HR, Benefits and Training Conference

PHILADELPHIA (April 18, 2016)-Brownstein Group Brand Strategy Manager Anne Ryan will educate members of the Virginia Bankers Association (VBA) on the importance of communicating your brand at the Association's HR, Benefits and Training Conference to ...

Brownstein Group’s Public Relations Practice Named to 2016 Philly Happening List

PHILADELPHIA (April 18, 2016)-Brownstein Group's public relations practice has been named to the 2016 Philly Happening List, the publication announced today. BG, along with Neff Associates and Lev Lane Advertising, were selected as finalists as a res...

Brownstein Group Strikes Gold in AAF District Two ADDY Awards

PHILADELPHIA (April 14, 2016)- Brownstein Group won Gold in the American Advertising Federation District Two AAA Regional ADDY Awards, the organization announced today. The Shipley Lower School brochure took home the Gold ADDY in the brochure/sales ...

Director of Digital Marketing Art Stiefel To Talk Digital in Real Time at Philly Tech Week’s Media Conference

PHILADELPHIA (April 12, 2016)- Brownstein Group Director of Digital Marketing Art Stiefel will discuss digital marketing in real time at the 2016 Philly Tech Week Media Conference on May 3 at 10:30 am at Fringe Arts. For many brands, media and messa...

Brownstein Group Wins Internet Advertising Competition (IAC) Award for #ColorWithIKEA Campaign

PHILADELPHIA (March 30, 2016) – Brownstein Group and IKEA USA’s #ColorWithIKEA campaign has won an award for outstanding Social Media Campaign in the Web Marketing Association’s annual Internet Advertising Competition (IAC). The IAC Awards are ...

Billy Penn Names Brownstein Group as One of the Coolest Companies in Philadelphia

PHILADELPHIA (March 29, 2016)- Brownstein Group is a pretty cool place to work...just ask the editors at Billy Penn! The news outlet named BG as one of its 19 coolest companies in an article posted today. Here are just a few of the cool perks that a...

Marc Brownstein to Speak on the Importance of Branding at Upcoming Creative Philadelphia Open House

PHILADELPHIA (March 28, 2016)-Join the Office of Arts, Culture and the Creative Economy, the Arts + Business Council, and the Corzo Center for Creative Entrepreneurship, for a Creative Open House event bringing together the city’s creative sector....

SVP Public Relations and Social Media Erin Allsman Talks Important Qualities of a PR Manager on Forbes.com

PHILADELPHIA (March 15, 2016)- Agency account executives play a critical role in your business operations. Not only are they overseeing deliverables from your junior staff and interns; they’re also “managing up” by serving as your clients’...

Catch Brownstein Group at the 2016 American Banker Magazine Retail Banking Conference

PHILADELPHIA (March 16, 2016)- Brownstein Group Brand Strategy standouts Anne Ryan and Justin Melnick will be speaking at the upcoming 2016 American Banker Magazine Retail Banking Conference, April 6-8 in Las Vegas, NV. The panel, entitled "Should Ba...

Philadelphia Inquirer Features The Arts and Business Council and Marc Brownstein in Sunday Business Section

PHILADELPHIA (March 14, 2016)- As the new chair of the Arts and Business Council's Advisory Board, Marc Brownstein is helping to make the already dynamic ABC relevant to all creative/communications industry companies. Calling ABC "a catalyst for ...

SVP Public Relations and Social Media Erin Allsman Talks 2016 Worldwide Marketing Trends on Forbes.com

PHILADELPHIA (March 14, 2016)-As an agency executive, it’s your role to educate clients on the newest emerging marketing channels, and advise them on what the best way would be to make them work for their business. And that's just what Brownstein...

Marc Brownstein Talks Advertising and the Democratic National Convention in Ad Age Article

PHILADELPHIA (March 10, 2016)- The national spotlight will shine this summer on Cleveland and Philadelphia. Cleveland will be home to the Republican National Convention July 18-21, followed the week after by the Democratic National Convention in Phi...

Three Ways Agencies Can Make Desktop and Mobile Content More Effective

Look up from your mobile phone for a moment. When was the last time you clicked on a sponsored link or banner ad? I'm guessing not very often. On your desktop, it's pretty much the same thing, eh? You see lots of paid ads and social postings on site...

Philadelphia Federal Credit Union Website Named “Top Five Best Credit Union Websites” by Credit Union Times

PHILADELPHIA (March 10, 2016)- Philadelphia Federal Credit Union's new bold and colorful website has been named one of Credit Union Times' top five best credit union websites in the nation, the publication announced this week.The Philadelphia-based c...

Marc Brownstein to Speak at Temple University’s Future of Advertising Symposium on Wednesday Night

PHILADELPHIA (March 8, 2016)-Brownstein Group CEO & President Marc Brownstein will speak on the importance of measurement and ROI in advertising and public relations campaigns at Temple University's Vision 2020: A Symposium on the Future of Adver...

Marc Brownstein Give Tips on Making Desktop and Mobile Content More Effective in Latest Ad Age Post

PHILADELPHIA (March 7, 2016)- Marc Brownstein give readers tips on how to make desktop and mobile content more effective in his latest entry of Ad Age's Small Agency Diary. The media landscape is littered with paid ads, from pre-roll video to pop-up...

Brownstein Group Nabs Two ADDY’s at 2016 Award Ceremony

PHILADELPHIA (March 4, 2016)- Brownstein Group took home two local American Advertising Awards, or ADDY's as they are called, at the Philly Ad Club's annual ceremony last night. BG was awarded a Gold ADDY in the Public Service Brochure/Sales Kit cat...

Associate Creative Director Chris Fernandez Talks to Strictly Marketing Magazine About Designing Websites

PHILADELPHIA (March 3, 2016)- Brownstein Group Associate Creative Director Chris Fernandez talks tips for designing a website in the March/April issue of Strictly Marketing Magazine. Fernandez gives the following five tips for those designers lookin...

Brownstein Group’s Kaitlyn Angstadt Talks to Media Bistro About What it Takes to be an Art Director

PHILADELPHIA (March 2, 2016)- Brownstein Group Senior Art Director Kaitlyn Angstadt talks what it takes to be an art director at an advertising agency in a recent article by Media Bistro. “Every day is different, [and] that’s what I love most ab...

Marc Brownstein Talks Legendary Restaurant The Palm in Philadelphia Daily News Article

PHILADELPHIA (March 1, 2016)- Brownstein Group CEO & President Marc Brownstein has been one of The Palm Philadelphia's most valued customers over the years. So valued in fact that he and his wife Amy, along with BG founders Berny and Beverly Brow...

Marc Brownstein Gives Business Owners Tips on How To Handle Press Inquires in Philadelphia Inquirer PivotPoint Feature

PHILADELPHIA (February 24, 2016)- Marc Brownstein offers tips on how to handle press inquiries in a recent issue of The Philadelphia Inquirer's PivotPoint Feature. Q: A reporter from our local paper just called me and said they want to do a story ab...

Marc Brownstein Tells Readers What They Should Know About Content Marketing in Latest Edition of Philadelphia Inquirer PivotPoint

PHILADELPHIA (February 23, 2016)- Brownstein Group President & CEO Marc Brownstein tell readers what they should know about "content marketing" in the latest edition of The Philadelphia Inquirer's PivotPoint feature. "Companies today have to thi...

Marc Brownstein to Moderate Arts and Business Council Panel Event Featuring Amy Cuddy on February 24 at The Prince Theater

PHILADELPHIA (February 22, 2016)- Brownstein Group President & CEO Marc Brownstein will moderate a panel featuring some of the areas top minds Wednesday morning at The Prince Theater as part of the Arts and Business Council's event with social ps...

Marc Brownstein Quoted in Philadelphia Inquirer Article on Succeeding in “Mobile” Advertising

PHILADELPHIA (February 17, 2016)- Brownstein Group President & CEO Marc Brownstein continues to leave his mark on young minds in the advertising world, this time on the founder of Wilmington-based Carvertise. Founded by University of Delaware gr...

Brownstein Group Copywriter Andrew Panebianco Featured in Latest Edition of HiRes Podcast

PHILADELPHIA (February 16, 2016)- Brownstein Group copywriter and voiceover superstar Andrew Panebianco is featured in the latest episode of HiRes Podcast. "The Professor," as he is affectionately known at Brownstein Group, is the mind behind Words ...

Marc Brownstein Discusses Handling Negative Online Reviews in Latest Edition of Philadelphia Inquirer PivotPoint

PHILADELPHIA (February 1, 2016)- Marc Brownstein gives tips on how to handle negative online reviews in the latest edition of the Philadelphia Inquirer's PivotPoint Feature, powered by Comcast Business. "There are two kinds of negative reviews: cons...

Brownstein Group’s James Olstein Featured in Latest Edition of HiRes Podcast

PHILADELPHIA (January 19, 2016)- Brownstein Group Art Director James Olstein is featured on the latest edition of HiRes Podcast. In addition to his work at Brownstein Group, Olstein is the inventive mind behind Illustrated Science, a series of quir...

Marc Brownstein Appointed Chair of Arts and Business Council of Greater Philadelphia Advisory Board

PHILADELPHIA (January 12, 2015)- Brownstein Group CEO & President Marc Brownstein has been appointed Chair of The Arts and Business Council of Greater Philadelphia (ABC), the organization announced today. The ABC Advisory Board helps set overall...

Marc Brownstein Forecasts the 2016 Regional Business Outlook in Latest Issue of Philly Ad News

PHILADELPHIA (January 8, 2016)- Brownstein Group President & CEO Marc Brownstein penned an article for the January issue of Philly Ad News, giving his thoughts on the 2016 regional business outlook. ‘Tis the season of reflection, of taking sto...

Erin Allsman to Speak at Philly Ad Club’s Successful Women in Advertising Seminar

PHILADELPHIA (January 7, 2016)- Brownstein Group Senior Vice President, Public Relations and Social Media Erin Allsman will join five other successful women in the Philadelphia advertising and public relations community at the Philly Ad Club's Succes...

A Day in the Life of Marc Brownstein Detailed in January Issue of Philadelphia Magazine

PHILADELPHIA (January 5, 2016)- Ever wonder what a day in the life of Brownstein Group CEO & President Marc Brownstein is like? A new feature in the January issue of Philadelphia Magazine details where Marc eats, shops and exercises. Running th...

Brownstein Group Senior Vice President, PR and Social Media Erin Allsman Featured in Latest Issue of PR News

PHILADELPHIA (December 30, 2015)-Senior Vice President of Public Relations and Social Media Erin Allsman tells readers what public relations lessons she learned in 2015 in an article published in the latest issue of PR News. PR pros from agencies ac...

How to Create a Modern Agency for the New Year

Five Ways to Re-engineer Your Agency So You Are Ready for 2016 PHILADELPHIA (December 17, 2015)- What is a modern agency? Digital vs. analog? Speed-to-market? The definition seems to be evolving in recent months. We're a 52-year-old agency that hasn...

ABA Marketing Tells the Story of Brownstein Group’s Work to Revamp the Beneficial Bank Brand in Latest Article

PHILADELPHIA (December 11, 2015)- When Beneficial Bank, one of the oldest banks in Philadelphia (assets: $4.7 billion), set out to revamp its brand in 2013, it also shifted its culture to be more relevant to the millennial audience. By deeply study...

Brownstein Group Senior Brand Strategist Justin Melnick Gives Tips on Creating Successful Customer Surveys

PHILADELPHIA (December 8, 2015)- Interested in creating a survey that customers will actually fill out? Brownstein Group Senior Brand Strategist Justin Melnick recently spoke with IZEA.com to give readers eight tips on how to make surveys more engagi...

Marc Brownstein Discusses Employee Vacation Time in Latest Edition of Philly.com PivotPoint Feature

PHILADELPHIA (December 7, 2015)- Marc Brownstein discusses best practices for allotting employee vacation time in the latest edition of Philly.com's PivotPoint feature, powered by Comcast Business. "Companies that have a young workforce are likely h...

Brownstein Group Takes Home Two PRSA Pepperpot Awards For Work With Saint-Gobain’s Future Sensations

Agency recognized for work with Saint-Gobain’s Future Sensations event in Special Events and Integrated Communications categories PHILADELPHIA– December 3, 2015 – Brownstein Group (BG) was honored at the 2015 Public Relations Society of America...

Part Two of Marc Brownstein’s Interview Posted on Philadelphia City Biz List

PHILADELPHIA (December 1, 2015)- Part two of Marc Brownstein's interview with Philadelphia City Biz List has been posted on the outlet's website. In this edition, Brownstein discusses the advantage of running an advertising agency in Philadelphia as...

Marc Brownstein Interviewed by Philadelphia City Biz List

PHILADELPHIA (November 19, 2015)-Marc Brownstein discusses his path to Brownstein Group CEO as well as his thoughts on advetising and leadership in the latest edition of Philadelphia City Biz List CEO Interviews feature. To watch and read the interv...

Brownstein Group’s Presentation on Captivating Millennials in Banking Featured on ABA Bank Marketing.com

PHILADELPHIA (November 18, 2015)- Marketing to millennials in banking may seem like a complicated task but it's actually easier than you think, according to Brownstein Group Senior Brand Strategist Anne Ryan. Ryan recently spoke on how to capitvate ...

Marc Brownstein Talks Social Media for Business in Sunday’s Philadelphia Inquirer

PHILADELPHIA (November 16, 2015)-Marc Brownstein was featured in the Philadelphia Inquirer Sunday Business section, giving advice on using social media to attract and retain business. "In general, best practices in social media are: have a plan; d...

Marc Brownstein to Speak on How to Attract and Retain Talent at EisnerAmper’s Fifth Annual Business Summit

PHILADELPHIA (November 10, 2015)- Brownstein Group President & CEO Marc Brownstein will join EisnerAmper Managing Member Paul Vecchione and Brian Tarpey, President of The Tarpey Group, LLC on a panel discussing how to attract and retain talent at...

Marc Brownstein to Work the Catwalk at the 2015 Bicycle Coaltion Annual Gala Fashion Show

PHILADELPHIA (November 10, 2015)- Marc Brownstein will strut his stuff on the catwalk for a good cause on November 19, as the Bicycle Coalition of Greater Philadelphia hosts their annual Gala at the National Museum of American Jewish History. The Gal...

SVP, Public Relations Erin Allsman to Participate in Wharton School Panel “Managing Risk With Media”

PHILADELPHIA (November 2, 2015)- Brownstein Group Senior Vice President of Public Relations and Social Media Erin Allsman has been invited to speak to students and faculty at the University of Pennsylvania's Wharton School tomorrow, November 3rd, at ...

Marc Brownstein Discusses the New Rules of Networking in Philadelphia Magazine Article

PHILADELPHIA (October 27, 2015)- There are more networking events than ever these days but the way that people approach the art of networking is much different than they did 10 years ago. Brownstein Group CEO & President Marc Brownstein, along wi...

Brownstein Group Senior Art Director Chris Fernandez Featured on HiRes Podcast

PHILADELPHIA (October 21, 2015)- Brownstein Group Senior Art Director Chris Fernandez is the focus on the latest edition of HiRes podcast, a podcast hosted by Ryan Starr that highlights Philadelphia's creative community. In 2014 Chris and copywriter...

Marc Brownstein Gives Advice on How to Transition Leadership in a Family Business in Sunday’s Philadelphia Inquirer

PHILADELPHIA (October 19, 2015)-Marc Brownstein was featured in the Philadelphia Inquirer Sunday Business section, giving advice on how to transition leadership in a family business from father to son. "I am fortunate to have a very healthy relati...

Brownstein Group’s Unlimited Vacation Day Policy Shines in BizPhilly Article

PHILADELPHIA (October 16, 2015)- Brownstein Group and its unlimited vacation policy took center stage on Philly Mag's BizPhilly blog yesterday, as the news outlet detailed three Philadelphia companies that offer the rare perk. "We’ve had several ...

Brownstein Group Featured in Philadelphia Magazine’s Biz Philly Blog

PHILADELPHIA (October 5, 2015)- Brownstein Group was recently featured on Fortune's 100 Best Workplaces for Women list and Philadelphia Magazine noticed. The outlet recognized BG on its business blog, BizPhilly, as being the only company in Philadelp...

Brownstein Group and its Work With Saint-Gobain’s Future Sensations Featured in PR Week

PHILADELPHIA (October 2, 2015)- Brownstein Group continues to get sensational reviews for its work this summer with Saint-Gobain's 350th Anniversary celebration, "Future Sensations." The story behind the campaign and its result was featured in the Oc...

How Wearable Technology Is Driving More Accountability

Four Ways Agencies Can Take a Disciplined Approach to Measurement PHILADELPHIA (October 2, 2015)- I've walked 14,249 steps today so far, but I can see on my mobile app that two of my buddies are ahead of me. So I intend to find a way to get some ext...

BG Garners Honorable Mention in PR Daily Media Relations Awards For Work With Future Sensations

PHILADELPHIA (October 1, 2015)-Brownstein Group and its work with Saint-Gobain’s 350th anniversary celebration Future Sensations has garnered Honorable Mention recognition in the 2015 PR Daily Media Relations Awards in the Best Stunt/Special Event ...

Great Place to Work and Fortune Name Brownstein Group as One of the 100 Best Workplaces For Women

PHILADELPHIA (September 29, 2015) – Brownstein Group is honored to announce that after surveying more than 135,600 female employees, Great Place to Work® and Fortune have recognized BG as one of the 100 Best Workplaces for Women. The recognition i...

BG’s Erin Allsman and Saint-Gobain Team Up to Pen Article for PR News

PHILADELPHIA (September 18, 2015)- Brownstein Group's Senior Vice President of Public Relations and Social Media Erin Allsman and Carmen Ferrigno, Vice President of Communications for Saint-Gobain recently teamed to pen an article for PR News about t...

Brownstein Group to Discuss How to Captivate Millennials at Upcoming ABA Marketing and Retail Conference Oct 4-6

PHILADELPHIA (September 17, 2015)- Brownstein Group Executive Creative Director Dan Shepelavy, Senior Brand Strategist Anne Ryan and Beneficial Bank Vice President of Creative Services Kerry Sczepkowski will give bankers tips on how to capture the im...

Brownstein Group Offers Tips on How to Build Your Business Through Instagram in Design Philadelphia Blog Post

PHILADELPHIA (September 11, 2015)- Looking for tips on how to grow your architecture and design business and become an Instagram pro at the same time? Look no further than the Philadelphia Center for Architecture website! With over 300 million peopl...

Marc Brownstein to Moderate Panel on Managing Your Online Reputation at NMHC Student Housing Conference

PHILADELPHIA (September 9, 2015)- Brownstein Group CEO & President Marc Brownstein will moderate a panel on how to manage your online reputation at the upcoming National Multifamily Housing Council (NMHC) Student Housing, September 30 at the Ariz...

Marc Brownstein Discusses the Changing Corporate Landscape of Philadelphia in Philadelphia Inquirer Article

PHILADELPHIA (September 8, 2015)- Large corporations may be moving their headquarters out of Center City Philadelphia but that doesn't mean that growth in the job and business markets have slowed, according to Philadelphia Inquirer columnist Joe DiSt...

Brownstein Group Selected as Finalist for PR Daily Media Relations Awards

PHILADELPHIA (September 4, 2015)- Brownstein Group and its work with Saint-Gobain's 350th anniversary celebration Future Sensations has been selected as a finalist in the 2015 PR Daily Media Relations Awards in the Best Stunt/Special Event category, ...

Brownstein Group Selected as a SmartCEO Magazine Corporate Culture Award Winner

PHILADELPHIA (August 27, 2015)- Brownstein Group has been selected as a SmartCEO Magazine Corporate Culture Award winner, the magazine announced today. Winners were chosen by an independent committee of local business leaders and will be profiled in ...

Brownstein Group Selected as Finalist for PR News Agency Elite Awards

PHILADELPHIA (August 17, 2015)- Brownstein Group has been selected as a finalist for the PR News Agency Elite Awards in the Media Relations category, the publication announced recently. The winners will be revealed on October 26 at a luncheon to be h...

Brownstein Group Named as Finalist in Philadelphia Business Journal’s 2015 Best Places to Work Competition

PHILADELPHIA (August 12, 2015)- Brownstein Group has been named one of Philadelphia Business Journal's 15 finalists in the 2015 Best Places to Work award medium size company competition. Winners and finalists of this prestigious award will receive br...

BG Recognized as “Family-Owned Business of the Year”

PHILADELPHIA (August 11, 2015) - The Greater Philadelphia Chamber of Commerce has selected Brownstein Group (BG) as the “Family-Owned Business of the Year” as part of its 33rd Annual Small Business Excellence Awards, taking place November 5, 20...

Brownstein Group Grows With Seven New Hires and Two Promotions

PHILADELPHIA, August 4, 2015 – Brownstein Group (BG) welcomes seven new hires, including Cynthia Slaby as Group Account Director to bolster the agency’s Account Management division. Additional hires include Bryan McGee as Videographer, Dana Schau...

BG Selected as Finalist for 2015 PR Daily Digital and Social Media Award

PHILADELPHIA (July 31, 2015)- Brownstein Group and its work with the 2015 Philadelphia Auto Show has been selected as a finalist in the Event Promotion category for the 2015 PR Daily Digital and Social Media Awards, the publication announced yesterda...

Best Practices: Three Ways Marketers Can Go Back to Basics to Regain Market Share

PHILADELPHIA (July 30, 2015)- When Led Zepplin wrote its iconic rock anthem in 1970, "Dazed and Confused," it could've been describing today's marketing landscape. I believe many marketers are simply scratching their heads about the right ways to re...

Erin Allsman Discusses How to Get the Most out of Your Social Media Budget in Latest Edition of PR News

PHILADELPHIA (June 23, 2015)-Vice President, Public Relations and Social Media Erin Allsman gives tips on how to get more bang for your social media buck in the latest edition of PR News, released on June 22. "Budgeting should always start by ident...

Erin Allsman Featured in Latest Issue of PR News

PHILADELPHIA (June 8, 2015)-Vice President, Public Relations and Social Media Erin Allsman discussed how digital is blurring the lines between PR and marketing in the latest edition of PR News, released on May 25. As the lines between PR and marke...

Berny Brownstein to be Honored at Anti-Defamation League’s “Roast on the River” Tonight

PHILADELPHIA (June 4, 2015)- Brownstein Group founder and former Anti-Defamation League Board Chair Berny Brownstein will be among the honored guests when the ADL hosts "Three Boychicks: A Roast on the River" at Boathouse Row's Lloyd Hall tonight at ...

BG Featured in Digiday.com’s Round Up of Best Agency Business Cards

PHILADELPHIA (May 29, 2015)- According to Digiday.com writer Tanya Dua, agency business cards aren’t just rectangular pieces of paper with contact details — they are windows into agencies’ very souls. Whether subtly classy or playfully quirky...

Brownstein Group’s Unlimited Vacation Policy Takes Center Stage in PhillyVoice.com Article

PHILADELPHIA (June 2, 2015)- Brownstein Group and its unlimited vacation policy took center stage in a PhillyVoice.com article this morning, as the news outlet took a look at the whether or not the rare BG perk will become more widespread. BG offers...

Erin Allsman to Speak at 2015 PR News Digital PR Conference in Miami on June 2

PHILADELPHIA (May 28, 2015)- Vice President, Public Relations and Social Media Erin Allsman will discuss some of the latest trends in social media during the 2015 PR News Digital PR Conference, June 1-3 at the Ritz-Carlton in Miami, Fla. The discus...

Marc Brownstein Discusses the Effect of Taxes on the Philadelphia Business Market in Sunday Edition of Philadelphia Inquirer

PHILADELPHIA (May 18, 2015)- Brownstein Group President and CEO Marc Brownstein discussed the effect that taxes can have on drawing businesses to Philadelphia in the Sunday edition of Philadelphia Inquirer.  "We don't add up percentages, but we ar...

BG’s Erin Auci to Participate in Philly Ad Club Breakfast “Social Media: Trends, Best Practices and Successes”

PHILADELPHIA (May 14, 2015)- Social Media Account Supervisor Erin Auci will discuss the latest trends in social media when the Philly Ad Club hosts its "Social Media: Trends, Best Practices and Successes" breakfast on Thursday, May 28 from 8:30 a.m.-...

Marc Brownstein to Speak at Fairmount Park Conservancy’s Centennial Celebration on May 5

PHILADELPHIA (April 29, 2015)- Brownstein Group President & CEO Marc Brownstein will be among the esteemed guests as the Fairmount Park Conservancy marks its eighth annual Centennial Celebration at the Fairmount Park Horticultural Center on May 5...

Brownstein Group Named One of Philadelphia SmartCEO Magazine’s 2015 Family Business Award Winners

PHILADELPHIA– (April 21, 2015) – Brownstein Group will be honored at the upcoming Philadelphia SmartCEO Magazine 2015 Family Business awards, the magazine announced. The Family Business Awards celebrate the distinguished achievements of 30 of Phi...

Brownstein Group Helps to Chart the Evolution of Advertising in Advertising Week Feature

NEW YORK (April 16, 2015)- Chairman & Chief Creative Officer Berny Brownstein and BG were asked by Advertising Week to weigh in on how much the world of advertising has changed since the Mad Men era.  Some of the industry's best and brightest ve...

Brownstein Group Wins Philadelphia Business Journal’s Healthiest Employer Award

PHILADELPHIA– April 17, 2015 – Brownstein Group (BG) was named one of Philadelphia Business Journal’s Healthiest Employers of 2015, as announced by the publication this morning.  The program, presented by UnitedHealthcare, recognizes organizat...

Marc Brownstein to Participate in PPRA’s 70th Anniversary Event “A Celebration of Reinvention”

PHILADELPHIA (March 31, 2015)- Brownstein Group President & CEO Marc Brownstein will be helping the Philadelphia Public Relations Association (PPRA) celebrate their 70th anniversary alongside some of Philadelphia's most influential minds at the o...

Four Areas Agencies Need to Embrace to Stay Relevant

I'm en route home to Philly from the 4A's Transformation Conference in Austin -- 30,000 feet being an appropriate metaphor for where my head is at right now, following several days of lofty ideas, conversations and interactions about where our indust...

Brownstein Group To Present ADDY Award Winning Idea at Philly Ad Club’s “An Experience in Creativity”

PHILADELPHIA (March 26, 2015)- Brownstein Group Associate Creative Director Kenny Kim and Art Director Kyle Ferino have been invited to participate in Philly Ad Club's "An Experience in Creativity" on April 1 at the Seer Offices (1028 N. 3rd Street) ...

Account Director Sean Carney Wraps up Two Part Series for PR News

PHILADELPHIA (March 23, 2015)- Brownstein Group Account Director Sean Carney has penned a two part series for PR News on the importance of writing skills in the world of public relations. Part one details why writing should be treated as an essentia...

Julia Missaggia Gives Tips on How to Ace the First Interview

PHILADELPHIA (March 18, 2015)-In an interview first impressions are everything and no one knows that better that Brownstein Group Director of Talent Julia Missaggia. In a recent Mainstreet.com article, entitled "10 Things You Absolutely Need to Say ...

Marc Brownstein to Appear on SiriusXM Show “Measured Thoughts” Today at 4:00 p.m. ET

PHILADELPHIA (March 16, 2015)- Brownstein Group President & CEO Marc Brownstein will be a guest on Wharton Business Radio show "Measured Thoughts" with host David Reibstein today at 4:00 p.m. ET.  The show, which airs on SIRIUS XM Channel 111, f...

Account Director Sean Carney Pens Two Part Series for PR News

PHILADELPHIA (March 16, 2015)- Brownstein Group Account Director Sean Carney has penned a two part series for PR News on the importance of writing skills in the world of public relations. Part one details why writing should be treated as an essential...

Brownstein Group Wins Best in Show For Public Service Category at 2015 Philadelphia ADDY Awards

Agency receives 15 awards for print, radio, direct marketing, and integrated campaign work PHILADELPHIA (March 13, 2015) – Brownstein Group (BG) was awarded “Best in Show” at the 2015 Philadelphia ADDY Awards presented by the Philly Ad Club. BG...

Education and Art Intersect During Brownstein Group’s Visit to George W. Nebinger Elementary School

Advertising agency’s designers teach sixth grade students about the importance of branding  PHILADELPHIA, (March 11, 2015) – Associate creative director Kenny Kim and copywriter Hannah McDonnell from Brownstein Group made a visit to sixth grade ...

BG’s Work With Graham Company Highlighted in Latest Issue of PR News

PHILADELPHIA (February 25, 2015)- PR News recently featured Brownstein Group's work with Graham Company, highlighting a case study that showed how BG helped Graham to build brand equity in the long term healthcare sector.  Vice President of Public R...

The Race For Eyeballs is Wreaking Havoc on Small Agencies

Lately there has been a lot of chatter about eyeballs. I'm not talking about creating a vertical in optometry. Rather, there is growing anxiety among advertisers over how to reach elusive customers and prospects. It's all about getting messages in f...

Julia Missaggia Offers Job Seekers Insight on Finding the Right Job

PHILADELPHIA (February 24, 2015)- You got the job but should you accept it? Brownstein Group's Director of Talent Julia Missaggia recently gave tips to job seekers in Mainstreet.com's "12 Red Flags That You Shouldn't Accept the Job Offer No Matter Wh...

Erin Allsman Featured in Latest Installment of CBS Philly’s “Let’s Get to Work”

PHILADELPHIA (February 23, 2015 )- Erin Allsman, Brownstein Group's Vice President, Public Relations and Social Media, was featured in the February 22 installment of CBS Philly's "Let's Get to Work." The blog, which focuses on the latest issues in ...

Brownstein Group Hires Danielle Rossi as Vice President, Director of Brand Strategy & Integrated Marketing

Additional new hires in Public Relations, Social Media and Agency Communications PHILADELPHIA, December 16, 2014 – Brownstein Group (BG) hired Danielle Rossi as Vice President, Director of Brand Strategy & Integrated Marketing to lead the agenc...

Brownstein Group Wins Nine PRSA Pepperpot Awards

Brownstein Group Wins Nine PRSA Pepperpot Awards Agency recognized for excellence in media relations, brand management, social media, community relations, B2B marketing, research, and advertorials PHILADELPHIA– (December 5, 2014) – Brownstein Gro...

Brownstein Group Employees Turn Heads in Latest Edition of Philly.com’s “Office Style”

PHILADELPHIA- Philly.com recently visited Brownstein Group headquarters on South Broad Street to showcase how our extremely fashionable staffers define their personal style and how it reflects the work that they do. Find out why Executive Creative Di...

Brownstein Group Named Best Place to Work for 2014 by Ad Age

Ad Age ranks the brand communication agency among 40 companies nationwide on its annual list of best places to work in advertising and media PHILADELPHIA, PA – November 17, 2014 – Brownstein Group (BG), the longest-running independent brand comm...

Brownstein Group Grows its Strategy, Account Management, Public Relations, and Social Media Practices With Six New Hires and a Promotion

PHILADELPHIA, September 8, 2014 – Brownstein Group (BG), the longest-running independent brand communication agency in Philadelphia, hired Meredith Waldman as its Director of Brand Strategy and promoted Shannon Reynolds to Vice President. The agenc...

Brownstein Group Named Best Place to Work for 2014 by Philadelphia Business Journal

PHILADELPHIA, PA -- August 11, 2014 – Brownstein Group (BG), the longest-running independent brand communication agency in Philadelphia, has been honored as a 2014 Best Places to Work award recipient by the Philadelphia Business Journal. Now in its...

Brownstein Group Gets Forbes.com Shout Out for Receiving Out-of-the-Box Resume Pitches

Brownstein Group was given the closing remarks in a Forbes.com story about the most creative and outrageous things people have done to stand out to prospective employers. The article nicely frames BG’s proclivity for hiring “scary smart” talent...

Brownstein Group Wins Gold at National American Advertising Awards

Philadelphia agency recognized for excellence in digital creative technology   PHILADELPHIA, June 17, 2014 – Brownstein Group, the longest-running independent brand communications firm in Philadelphia, today announced that it has received a G...

Marc and Berny Profiled in The Philadelphia Inquirer

Marc and Berny were profiled in a feature story in The Philadelphia Inquirer about Brownstein Group’s 50th anniversary. To learn more about the past, present and future of Philadelphia’s oldest independent brand communication firm, read the full ...

50 Years in the Family Ad Agency Business

In 1964, the Beatles took America by storm. The creative revolution was not only in music, but in advertising, led by Bill Bernbach. My father Berny saw it coming, and in that same year he went out on his own to start an ad agency. Dad was an artist...

Brownstein Group Awarded Gold and Silver District Two ADDY Awards

- AAF HONORS DIGITAL WORK IN TWO CATEGORIES- PHILADELPHIA, April 3, 2014 –The American Advertising Federation (AAF) this week announced the winners of its 2014 district level ADDY awards. Brownstein Group (BG) was awarded a gold District Two ADDY f...

Brownstein Group Opens Kosher Winery

Marc Brownstein announces his departure from the agency to oversee production of a limited-edition ‘Liberty Kvell’ kosher wine PHILADELPHIA, Pa., April 1, 2014 – Brownstein Group, the longest-running independent brand communication firm in Phi...

Brownstein Group Wins Best in Show at the 2014 Philadelphia ADDY Awards

Agency collects 15 awards for digital, radio, print, television and out-of-home creative work PHILADELPHIA, Pa. – March 7, 2014 – Brownstein Group (BG), the longest-running independent brand communications firm in Philadelphia, was awarded “Be...

Your Whole Agency Needs to Understand Your Clients’ Business

Creatives Will Generate the Best Ideas When They Share Clients' Focus on Results Everyone who works in an ad/PR agency has to go beyond being a good marketer to being a good businessperson on behalf of our clients. That may sound like old news to so...

Brownstein Group named Agency of Record for Keystone Property Group

PHILADELPHIA, January 27, 2014 – Brownstein Group (BG) announced today that it has been named Agency of Record for Keystone Property Group, a national real estate investment and property development company headquartered in Bala Cynwyd, Pa., with a...

Brownstein Group Public Relations Wins Three PRSA Pepperpot Awards

PHILADELPHIA, December 5, 2013 – The Philadelphia Chapter of the Public Relations Society of America hosted its annual Pepperpot Awards on December 3 to honor the region’s top public relations professionals. Brownstein Group (BG) was the recipi...

Dan Shepelavy featured on Creative Interviews

Hopes, dreams, and Barry Manilow. For everything you ever wanted to know (and more) about BG Executive Creative Director Dan Shepelavy, check out his fun interview feature on CreativeInterviews.com!...

Marc Brownstein – Secrets to Small Business Success

Marc was featured in Business Insider along with a handful of other prominent small business owners across different industries discussing their secret weapons to success. Marc's advice? Evolve before you have to. Read the full article, HERE...

Brownstein Group and client Saint-Gobain featured in PR Week

Brownstein Group and building materials company Saint-Gobain wanted to build awareness of its partnership with YouthBuild USA, a non-profit that helps disadvantaged youth earn GEDs and high school diplomas while learning construction skills. Read th...

Can You Change Your Agency Without Changing Your Culture?

I'm living through a critical time in our agency's nearly 50-year history. Brownstein Group is doing well, we have a strong culture and for the most part clients seem happy. So what's the critical part? We need to change. If we want to grow, we canno...

Brownstein Group Launches Brand Refresh for Beneficial Bank

New campaign focused on financial education PHILADELPHIA, Pa., October 14, 2013 – Beneficial Bank, the oldest and largest bank headquartered in Philadelphia, announced the launch of an expansive integrated marketing campaign and brand refresh desig...

The ‘Brownstein Boys’ featured in Market Street Magazine

Mod Ad Men: Marc and Berny are profiled in the Fall 2013 edition of Market Street magazine, highlighting the business of running a family business, and their mutual love for the ad game. Read the full article, HERE...

BG named PR Agency of Record for Universal Technical Institute

PHILADELPHIA, October 1, 2013 – Brownstein Group (BG) announced today that it has been named Public Relations Agency of Record for Universal Technical Institute (UTI), the leading provider of post-secondary education for students seeking careers as...

PRSA Gets to Know Erin Allsman, BG’s VP Director of PR + Social

Erin Allsman, Brownstein Group PR extraordinaire and host committee chairperson of the Public Relations Society of America's upcoming 2013 International Conference in Philly,  was featured in an interview for PRSA's latest issue of PR Tactics. Follo...

QVC’s Darcy Soper Joins Brownstein Group as Creative Director

PHILADELPHIA, September 29, 2013 – Brownstein Group (BG) Executive Creative Director Dan Shepelavy today announced that Darcy Soper has joined the Agency as Creative Director. In her role, Soper will oversee creative strategy, concepting and execut...

Brownstein Group Welcomes Fall with Seven New Hires

-- Agency’s Summer Hiring Trend Signals Steady Growth -- PHILADELPHIA, September 16, 2013 – Brownstein Group (BG) welcomed seven new employees over the summer to support the Agency’s expanding departments and evolving portfolio. Recent appointm...

Keeping Your Reputation Out of the Jaws of Social Media

By Marc Brownstein From the time they were little, I taught my kids that you get one reputation in life. And you need to live your life accordingly. I'll bet there are dozens of professional athletes, Hollywood A & B-listers and politicians who ...

BG Featured on FPO

Brownstein Group designed an Instagram-inspired print invitation for Philadelphia Mural Arts’ Wall Ball 2013 that was featured this week on FPO (For Print Only) - a highly curated design website that showcases top-notch print work focused on craft ...

New National TV Campaign for Comcast in Record Time!

Briefed in early July, Brownstein Group was challenged to communicate the advantages of Comcast Business solutions to business owners who frankly didn’t want to hear them. In 30 days’ time, BG conducted intensive consumer research, developed a un...

Brownstein Group Expands with the Launch of Nucleus Digital

New agency will offer executional approach to digital-focused marketing PHILADELPHIA, August 8, 2013 — Brownstein Group President and CEO Marc Brownstein today announced the launch of Nucleus Digital, a new shop that will operate under Brownst...

Brownstein Group Takes Home a Pair of District Two Addy Awards

AAF Honors Standout Work for The Shipley School and PHRF PHILADELPHIA, August 2, 2013 – Earlier this summer, the American Advertising Federation (AAF) announced the winners of its 2013 regional ADDY awards. Brownstein Group was awarded two Silver D...

Saint-Gobain Corporation and Brownstein Group Awarded PRSA Silver Anvil for Public Relations Achievement

Both Organizations are First-Time Winners in the National Competition PHILADELPHIA, June 14, 2013 – On Thursday, June 13, the Public Relations Society of America held its annual Silver Anvil Awards ceremony at the Equitable Tower in New York City. ...

What’s a Speaker to Do When the Audience Is Tuned Out on Twitter?

I was at a luncheon recently and my client (who is a young GenXer, smart, and very modern in her business and personal lifestyle), told me that she was appalled at how most of the guests were looking at their small screens rather than at the speaker ...

Brownstein Group Names First Chief Marketing Officer, Promotes Three in Brand Strategy and PR & Social Media

Long-standing employee Adam Deringer to head Marketing and Phil Edelstein to lead Brand Strategy PHILADELPHIA, April 22, 2013 — Brownstein Group, the longest-running, independent brand communication agency in Philadelphia, today announced the nami...

A Word From the Slopes: Push Past the Comfortable Trail

My wife and I have just returned from a ski trip to Aspen. That, in itself, is probably not worth writing about in a national magazine. Except for the fact that we haven't skied in over 15 years. We were anxious about this adventure. Would the sport ...

Brownstein Group Wins 11 at 2013 ADDY Awards

PHILADELPHIA, March 8, 2013 – On Thursday, March 7, the Philadelphia Advertising Club honored the region’s creative leaders at the 2013 ADDY® Awards. Brownstein Group (BG) was among the night’s most prominent agencies recognized, winning 11 aw...

Brownstein Group Honored at 2013 PR News’ CSR Awards and PR Daily Media Relations Awards

Public Relations Department Receives National Recognition for Exemplary Campaigns PHILADELPHIA, March 1, 2013 - Brownstein Group, the longest-running, independent brand communication agency in Philadelphia, was recognized at the PR News CSR Awards a...

Searches for Social Media Pros Serve Dual Purpose

May 13, 2010 an excerpt from the Philadelphia Inquirer By Jane M. Von Bergen Nobody in journalism likes to grab a lead right from the press release, but today we make an exception to turn this space over to Adidas Golf, despite the annoying lower-ca...

What Do We Do With Out-of-Date Advertising Professors?

I recently took on a role as the interim director of Drexel University's Center for Corporate Reputation Management. I was fascinated with the title of the center from the moment I learned of it. Reputation management is central to what agencies do. ...

Do You Unleash All the Talent in Your Agency?

As long as I've been in this business, what remains attractive and fun is coming to work every day with people who are really smart and have remarkable talents beyond those for which you hired them. The question for an agency owner is : Do you nurtur...

Brownstein Group Public Relations Wins 10 PRSA Pepperpot Awards

PHILADELPHIA, December 5, 2012 – The annual Pepperpot Awards, hosted by the Philadelphia Chapter of the Public Relations Society of America to honor the region’s top public relations professionals, took place on December 4. Brownstein Group (BG)...

Brownstein Group Named Brand Agency of Record for Beneficial Bank

PHILADELPHIA, December 4, 2012 – Brownstein Group (BG), a Center City-based brand communication firm, announced today that it has been named Brand Agency of Record for Beneficial Bank, the oldest and largest bank headquartered in Philadelphia. As...

Philadelphia Professionals Earn Accreditation in Public Relations

PHILADELPHIA, November 20, 2012 –  Erin Allsman, Vice President, Public Relations & Social Media Director, and Laura Van De Pette, Account Supervisor, have successfully completed their Examination for Accreditation in Public Relations, entit...

IKEA’s Iconic Catalog Gets Interactive

Never one to rest on its KLIPPAN, IKEA gives new digital dimension to its catalog. November 13, 2012 Fast Company By Paula Bernstein Given that it's IKEA, you might call the newly launched first-ever seasonal catalog a digital smorgasbord. Dubbed...

Brownstein Group Helps IKEA Shift to Seasonal Marketing Approach with Launch of New Digital Catalog

PHILADELPHIA, November 12, 2012 – Brownstein Group (BG), a Philadelphia-based brand communication firm, announces the launch of the new IKEA digital seasonal catalog, an inspirational guide that helps consumers improve their lives at home by pre...

IKEA to Unveil Catalog with Interactive Features

November 11, 2012 The New York Times By Stuart Elliott It is unlikely that Ikea could alert shoppers to its increasing digital presence by changing its name to IKEA, trademark laws being what they are. Perhaps the next best thing is what the IKEA Un...

Brownstein Group Adds Four New Clients; Expands Brand Strategy and Public Relations Practice Areas

PHILADELPHIA, July 17, 2012 – Brownstein Group (BG), a brand communication firm located in Center City, Philadelphia, announced today four new clients have joined its roster, continuing the trend of steady corporate growth in 2012. As companies ac...

Brownstein Group Wins Global Recognition in Communications Arts Competition

PHILADELPHIA, June 22, 2012 – Brownstein Group’s beer package design for Passion Vines Wine & Spirit Company has earned a place in the 2012 Communication Arts Design Annual, which is curated by top designers in the most prestigious juri...

Myth 3: Ignorance is bliss

January 6, 2012 An excerpt from PR Week by Erin Allsman Myth 3: Ignorance is bliss - I don't need to invest in research to execute a strong PR effort. For my final myth of the week, I'd like to reveal that PR professionals are not clairvoyant. Sho...

Myth 2: All ROI is tangible

January 4, 2012 An excerpt from PR Week by Erin Allsman Time and again we hear about challenges many of us face laboring to demonstrate a quantitative, dollar-out dollar-in ROI on social media in a business-to-business, long sales cycle environment...

Debunking the location myth: New York or bust

January 1, 2012 an excerpt from PR Week by Erin Allsman Ahead of us is a year that will surely be marked by continued innovation and accelerated methods of communication. As PR professionals we're keeping pace with these advancements, yet we seem un...

Meet the PR Pro: Erin Allsman

October 18, 2010 PRSA Philly by Juliana Rosati, public relations and special events director at George School; Chapter Chat feature editor for PRSA Philly Membership Committee Welcome to "Meet the PR Pro," a column designed to highlight professiona...

Social Media: Too Much Can Damage Your Brand

May 11, 2010 from Forbes.com by Christa Carone Each morning when I'm hit with the news alerts from marketing publications, I find myself sifting through the clutter of social media stories. Most read like a deja vu from yesterday's news: "How Facebo...

The Young and the Mobile

May 1, 2010 from US Banker By Bonnie McGeer On some New Jersey trains this spring, the guys looking out the window included George Washington and Abe Lincoln. Sun National Bank says the unusual image succeeded in getting attention. As part of a maj...

Comcast Unveils New Brand Name and Logo

February 4, 2010 an excerpt from the Philadelphia Inquirer By Bob Fernandez, Inquirer Staff Writer The Comcast cable guy and his truck are getting a new look. Comcast Corp. said yesterday that it would re-brand its TV, Internet, and telephone servi...

Touchy-Feely: How to Create Better Relationships to Help Spark Growth

September 15, 2009 Smart Business Philadelphia Look, he knows he's the boss and everything, but Marc Brownstein can't help but admit he likes his 57 employees. He really does. And do you know what? That affection hasn't stopped him from taking the...

Burying the Bad: Repairing Online Reputations Means Walking a Fine Line

September 4, 2009 Philadelphia Business Journal A negative review. A nasty rumor. An angry blogger or a social media impostor. Billions of bits of information litter the Internet, but it takes just one of these to sink a company's reputation. With ...

Berny Brownstein’s Hidden Talent

August 2009 Philadelphia magazine Chairman and chief creative officer of the mega-watt Brownstein Group has just gone and taken up painting. Man, we thought, the ad business really must be tanking if the chairman and chief creative officer of the m...