PHILADELPHIA (March 20, 2017)- Brownstein Group Public Relations Director Laura Emanuel and the Delaware Valley Green Building Council (DVGBC) have teamed to host a thought leadership workshop for members of the A/E/C community, April 4 at noon at Brownstein Group’s Broad Street headquarters.
The term “thought leadership” means different things to different people. Whether it is speaking at your most valuable conference, or commenting on the latest legislature in The Philadelphia Inquirer, or even sharing insights on your firm’s blog, being a thought leader creates an opportunity to become a trusted source on topics that matter to you and your clients. This is more important than ever as green washing has become pervasive in the media but the real sustainability experts (i.e. you!) can cut through and deliver a more powerful and relevant narrative that differentiates you from your competitors. It requires top-down buy-in, a smart strategy and plan to engage Subject Matter Experts and the know how to execute continuously.
Attendees of the workshop will learn the fundamentals of a strategic thought leadership program-one that raises the profile of their firm, principals and projects in a way that no only puts them in the headlines but can also help support the business development agenda.
The event is $15 for DVGBC members, $25 for non members and $10 for students. It will be work 1.5 GBCI CE hours and 1 AIA LU.
For more information or to register, click HERE