PHILADELPHIA (September 21, 2016)– Brownstein Group Director of Brand Strategy Anne Ryan discusses how implementing a strong talent branding program can help banks attract and retain top talent on ABABankMarketing.com.
Large or small, every company has a talent brand—whether it intends to or not. Quite simply, your talent brand is how your company is perceived as a place to work. It’s dictated by current employees and their experience, but is also dictated by former employees’ experience. It’s the good and the bad—past, present, and future. While an employee’s experience is influenced directly by workplace pillars like culture, employee engagement, and performance management, improving them takes time and resources. The good news is that banks can take more immediate control over their talent brand through the messaging they put out into the world. The key messages that most influence a talent brand are the ones that showcase culture and cultivate purpose.
Talent brand messaging often includes:
- Brand values
- Vision and mission
- Workplace culture
- Employee empowerment
- Growth opportunities
- Perks and purpose
- Performance management
It may sound like the concept of a talent brand is too intangible to produce results, but rest assured it will pay off in dividends.
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