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Tracking Number: Are You Measuring the Right Website Metrics?

By: Laurel Natale, Lead UX Strategist at Brownstein Group You can lead a horse to water, but you can’t force…

It’s All Greek to Me: 3 B2B Sales Lessons from Aristotle

As far as ancient Greek philosophers went, very few had side jobs cold-calling local amphitheater builders to convince them to…

Groundbreaking Isn’t That Groundbreaking

Do we really need another picture of suited women and men cutting a ribbon or holding a shovel? It’s dated,…

Be the Bear

There’s an old joke – you don’t have to be faster than the bear; you just have to be faster…

The Bright Stuff

Want to work in Brand Strategy? Get ready for a lifetime of explaining what you do. Because the truth is,…

Finding the One: Account Based Marketing (ABM) is Having Its Moment

Sure, getting an email from a Nigerian Prince asking you for help moving his family fortune out of the country…

TRICKS OF THE TRADE SHOW: Building a New Model

By: Laura Emanuel, APR – Director of Public Relations, Brownstein Group For AEC firms, trade shows can be gold mines…

The ‘Back to the Future’ Dilemma

“We provide best-of-breed omnichannel content that disrupts each stage of the user journey by synergizing thought leadership from key stakeholders…

Addressing Diversity in Advertising/Marketing

The problem is this – advertising/marketing agencies do not employ enough people of color. According to the 2017 Bureau of…

What Would You Say…You Do Here?

Earlier this month, the investment behemoth (which manages more than $6 trillion in assets) sent a letter to companies they’re…

On 2018

Instead of Predictions, We Can Offer You Three Promises Yogi Berra once said, “Nobody goes there anymore; it’s too crowded.” At Brownstein Group, that’s how we feel about trends. To…READ MORE

Are you there, Alexa? It’s Us, Brownstein Group

We forgot to make a holiday card. And we needed an excuse. Could we blame the interns? No, we still needed their cheap labor enthusiasm. Could we cancel the holidays completely?…READ MORE

Baby, It’s Old Outside: 3 Ways to Spice Up the Shopping Experience

By Nicolette Hitzel, Marketing Manager “BLK. FRI. 50% OFF” - Banana Republic “You Are Gifted. BLACK FRIDAY EVERYTHING” - Urban Outfitters “Good Things Come in Warby Parker Packages” - Warby…READ MORE

National Survey Reveals Brick vs. Click Retail War Is Over

Brownstein Group survey suggests retail’s adoption of a brick-and-click consumer experience wins  PHILADELPHIA, PA – November 29, 2017 – Brownstein Group today announced the results of its national survey of…READ MORE

Walk-ins Welcome: 6 Steps to a Modern Retail Strategy that Works

–Erin Allsman, APR – Managing Director You know the story: retail is dead. News headlines chronicling this tale of woe leave us with visions of tumbleweeds rolling through Main Streets…READ MORE

Get a Room, You Guys

“Good writing is clear thinking made visible.” Bill Wheeler Campaigns come in all shapes and sizes, but the successful ones have an attribute in common: a strong idea, communicated simply.…READ MORE

For A/E/C firms, engaging the [marketing] moment begins with storytelling

-Laura Emanuel, APR – Director of Public Relations Last month’s editorial page of Architectural Record really stuck with me. The takeaway?  “Engaging the moment is what serious contemporary architects try…READ MORE

Hypothesis vs. Reality

Every good strategy exercise begins with research, research and more research. We are constantly gathering audience insights, exploring their behaviors, hopes, dreams, needs and fears. We want to know everything…READ MORE

The 3 Rules of Successful Content Marketing

Sometimes the best way to advertise your business is to not really advertise at all. While that sounds like a strange and fairly boring Confucian trope, it is actually the…READ MORE

3 New Ways to Make the Most of Social Media

Changes to social media platforms seem constant. Barely a day goes by without an algorithmic tweak, a new ad offering, or a new product to be tested. For most of…READ MORE

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