PHILADELPHIA (September 17, 2015)- Brownstein Group Executive Creative Director Dan Shepelavy, Senior Brand Strategist Anne Ryan and Beneficial Bank Vice President of Creative Services Kerry Sczepkowski will give bankers tips on how to capture the important millennial audience at the upcoming American Bankers Association (ABA) Marketing and Retail Conference, October 4-6 in Denver, Colo.
The panel will take place on Sunday, Oct. 4 from 1:45-2:45 p.m. and then again from 3:00 -4:00 p.m. at the Hyatt Regency.
Millennials receive a considerable amount of attention in the banking world these days and for good reason – they have required banks to shift their marketing strategies and fundamentally change how banks do banking; easier said than done in an industry riddled with regulations. Attendees will gain the knowledge and tools to create an integrated marketing strategy that will not only attract new Millennial customers, but also attract Millennial talent to their organization. They’ll also learn the real key to success – getting their leadership team onboard with a new approach to marketing.
For more information on the conference or the ABA, please click HERE