PHILADELPHIA (February 13, 2017) – Brownstein Group and the Philadelphia Museum of Art today announced the launch of a brand marketing campaign designed to drive attendance to the world-renowned museum. The campaign, titled “A Surprise at Every Turn,” supports the notion that people across a wide demographic will find something new and exciting with each visit.
“The campaign encourages our visitors to enjoy the art on their own terms and features iconic works of art from our collection,” said Jennifer Francis, Executive Director of Marketing and Communications at the Philadelphia Museum of Art. “We know that the experience of a work of art is personal and we encourage visitors to explore and enjoy everything the museum has to offer. This campaign is an invitation.”
The campaign is designed to reinforce the idea that the meaning of art is in the eye of the beholder and that the Philadelphia Museum of Art is a place that allows everyone to discover their unique spirit and exercise their imagination. The Museum’s collection is vast and immersive and its varied programming appeals to families with young children as well as empty nesters, young professionals and students looking for something fun to do.
The advertising will appear on television, digital boards, bus shelters and various other out-of-home tactics visible throughout the greater Philadelphia region.
See below for two of the campaign’s television spots.
About Philadelphia Museum of Art
We are Philadelphia’s art museum. A landmark building. A world-renowned collection. A place that welcomes everyone. We bring the arts to life, inspiring visitors—through scholarly study and creative play—to discover the spirit of imagination that lies in everyone. We connect people with the arts in rich and varied ways, making the experience of the Museum surprising, lively, and always memorable. We are committed to inviting visitors to see the world—and themselves—anew through the beauty and expressive power of the arts. www.philamuseum.org
About Brownstein Group
Brownstein Group is the longest-running independent brand communication agency in Philadelphia. Founded in 1964 as Brownstein Advertising, Brownstein Group has since evolved into a network of integrated communication specialties encompassing brand strategy, digital, advertising and design, public relations, and social media. A member of the 4A’s and the Public Relations Society of America, Brownstein Group provides services to local, national and international clients such as IKEA, United Healthcare, Comcast, Saint-Gobain North America, Ricoh America, Cozen O’Connor, Western Union, The Philadelphia Auto Show, Garces Group, La Colombe and DuPont Sorona. For additional information, visit www.brownsteingroup.com.