Agency named winner in the brand awareness category at the 2017 SMPS Marketing Communications Awards
PHILADELPHIA (July 14, 2017) – Brownstein Group was honored at the 2017 SMPS Marketing Communications Awards, taking home the top award in the brand awareness category for its work with The McBride Company, a conceptual and interior design firm specializing in hospitality and leisure destinations. The Society for Marketing Professional Services (SMPS) is the premier business development association for marketing professionals at architecture, engineering and construction firms (A/E/C). Winners in each category were announced on July 13 during SMPS’s annual conference and will be featured in the October 2017 issue of Marketer.
The McBride Company engaged Brownstein Group in 2015 to plan, execute and maintain a program of external communication, generating earned media coverage and producing contributed articles, blog posts and social media content leveraged across The McBride Company’s website and e-newsletters and utilized in business development efforts. Despite nearly 30 years of expertise and its well-known client base, which includes brands such as Margaritaville, Hard Rock Cafe and Great Wolf Lodge®, The McBride Company flew under the radar for many years without receiving recognition from the media and industry decision-makers for its imaginative and business-minded work.
As a result of BG’s rigorous campaign, The McBride Company now routinely receives the recognition it deserves through earned media coverage, speaking opportunities at conferences attended by new client prospects and increased visits to The McBride Company website and social media pages. Media relations efforts resulted in nearly 100 earned pieces of media coverage in outlets including The Washington Post, U.S. News & World Report, Hotel Business, Nation’s Restaurant News, and Interior Design resulting in a 200 percent increase in traffic to mcbridedesign.com. To see some of BG’s work with The McBride Company, click HERE.
“Over the past decade, Brownstein Group has established a practice group dedicated to publicizing A/E/C firms, and this award highlights our team’s passion and creativity for defining complex A/E/C brands and translating their capabilities and project work into effective marketing campaigns that generate leads and increase awareness,” said Laura Emanuel, Director of Public Relations at Brownstein Group.
The SMPS Marketing Communications Awards recognize the individuals and teams who create outstanding communication vehicles for architectural, engineering, design and construction firms. This is the only awards program that highlights the critical role and immense value marketing professionals bring to the design and building industries.
About Brownstein Group
Brownstein Group is the longest-running independent brand communication agency in Philadelphia. Founded in 1964 as Brownstein Advertising, Brownstein Group has since evolved into a network of integrated communication specialties encompassing brand strategy, digital, advertising and design, public relations and social media. Named one of Ad Age’s Best Places to Work and a Fortune Top 100 Best Places to Work for Women, Brownstein Group provides services to a diverse group of clients, including many in the A/E/C industry such as Saint-Gobain North America, SageGlass, Pennsylvania Real Estate Investment Trust (PREIT), The McBride Company and Cecil Baker + Partners. Brownstein Group is a member of the Society for Marketing Professional Services and a premier sponsor of the Delaware Valley Green Building Council. For additional information, visit www.brownsteingroup.com.