Agency and long-time client’s public relations work recognized in Press Conference and Community Relations categories
PHILADELPHIA– December 6, 2017 – Brownstein Group and Saint-Gobain were honored at the 2017 Public Relations Society of America’s (PRSA) Pepperpot Awards, taking home awards in the Press Conference and Community Relations categories. The awards program recognizes the Philadelphia region’s top public relations professionals and their work.
Brownstein Group and Saint-Gobain won a first place award (Pepperpot) in the Press Conference category. This is Brownstein Group and Saint-Gobain’s third public relations industry award for the press conference. Earlier this year, the duo were recognized with two national awards – 2017 PRSA Bronze Anvil Award and 2017 PR Daily Media Relations Award.
Saint-Gobain turned to Brownstein Group for help taking a non-traditional approach to publicly announcing its sponsorship of the LOVE Park Welcome Center. Saint-Gobain partnered with Philadelphia Parks & Recreation, Fairmount Park Conservancy, Visual Communications and KieranTimberlake to design a 15-by-7 ft. interactive rendering of the revitalized LOVE Park that allowed the public to see itself in the park’s future. The rendering was revealed during a press conference attended by Philadelphia Mayor Jim Kenney. The press conference garnered nearly 20 pieces of high-quality media coverage and social media content resulted in a nearly 300 percent increase in average engagement on Saint-Gobain’s owned social media channels.
Brownstein Group and Saint-Gobain also won a second place award (Ladle) in the Community Relations category for the company’s largest philanthropic initiative – the Building Our Future Together program. This is the fifth time the community relations program has been recognized with a PRSA Pepperpot Award since 2012.
In 2010, Saint-Gobain developed a national partnership with YouthBuild USA to demonstrate how Saint-Gobain enhances the well-being of people everywhere and since 2011 has enlisted Brownstein Group’s help to tell the story of the partnership’s impact with regional and national media. Nearing the end of the partnership’s seventh year, Saint-Gobain has completed several hands-on training and education sessions, six sustainable renovations, helped transform thousands of students’ lives, secured strong media attention, enhanced employee involvement and created an ever-evolving platform on which to tell meaningful company stories.
About Brownstein Group
Brownstein Group is the longest-running independent marketing communications agency in Philadelphia. Founded at the height of the Creative Revolution in the town where the advertising industry began, Brownstein Group is known for its fierce pride and fearless approach, the kind that can only be born out of boundless passion and nurtured in a place with a little bit of grit and a whole lot of heart. Brownstein Group offers full-service, integrated solutions, with expertise across all disciplines including brand strategy, advertising, public relations, social media and digital.
BG is relentless in the pursuit of breakthrough ideas, but dedicated to its clients and people. Named one of Ad Age’s Best Places to Work and a Fortune Top 100 Best Places to Work for Women, Brownstein Group’s clients include IKEA, UnitedHealthcare, Comcast Xfinity, Saint-Gobain North America, Wawa, Western Union, the Philadelphia Auto Show, La Colombe, LEGOLAND® Discovery Center and DuPont Sorona®. For additional information, visit www.brownsteingroup.com.
About Saint-Gobain in North America
Saint-Gobain, one of the world’s largest building materials companies and manufacturer of innovative material solutions, helps create great living spaces by combining comfort and sustainability. For more than three-and-a-half centuries, Saint-Gobain has been enhancing the well-being of people everywhere, whether it’s by addressing climate change, delivering true sustainable development, advancing the information revolution, participating in medical breakthroughs or playing a vital role in space exploration.
In North America, Saint-Gobain has approximately 150 locations and more than 14,000 employees. In the United States and Canada, Saint-Gobain reported sales of approximately $5.8 billion in 2016. Learn more about Saint-Gobain North America by visiting www.saint-gobain-northamerica.com and connect with Saint-Gobain North America on Facebook, Twitter and LinkedIn.