PHILADELPHIA (August 2, 2017) –Brownstein Group and Saint-Gobain continue to be recognized among the very best in public relations this year, earning a PR Daily Media Relations Awards Honorable Mention distinction in the Press Event or Media Tour category for their LOVE Park renovation press conference. This is the second honor of the year for the duo, as they previously won a Public Relations Society of America (PRSA) Bronze Anvil Award for the press conference.
After reviewing more than 130 submissions, seven companies were recognized in 20 different categories. Brownstein Group and Saint-Gobain join companies such as Hill+Knowlton, Dannon Activia, Brita, The Boston Beer Company, Lenovo, iHeartRadio, Current Marketing, Stanton and Text100 as winners in the Press Event or Media Tour category.
In the fall of 2016, Saint-Gobain made a 10-year commitment to serve as presenting sponsor of the iconic LOVE Park Welcome Center. Saint-Gobain turned to Brownstein Group to publicly announce the sponsorship, asking the agency to plan a one-of-a-kind media event. Brownstein Group, in partnership with Philadelphia Parks & Recreation and Fairmount Park Conservancy, developed a unique press conference that included Philadelphia Mayor Jim Kenney, various other elected officials and Fairmount Park Conservancy supporters and a 15-by-7 ft. interactive rendering of the revitalized LOVE Park. Revealed during the press conference and located across the street from the construction at LOVE Park, the rendering allowed visitors to “see” themselves as part of the future of LOVE Park. Following the media event, the interactive rendering remained in place until Thanksgiving for visitors to take photos.
The event also included a social media element, and Brownstein Group developed a unique hashtag, #reimagineLOVEPark, which was incorporated into all event materials, including directional signage and the interactive rendering.
The campaign resulted in 19 pieces of media coverage, all of which included photo and video as well as more than three brand messages. Engagement on Facebook was also 292 percent higher than average.