PHILADELPHIA (February 25, 2015)- PR News recently featured Brownstein Group’s work with Graham Company, highlighting a case study that showed how BG helped Graham to build brand equity in the long term healthcare sector. Vice President of Public Relations and Social Media Erin Allsman also penned a sidebar for the publication, entitled “Three PR Tips for Separating Your Brand From a Crowded Field.”
The Graham Company is the 65th largest commercial insurance brokerage in the nation and the fifth largest in the Philadelphia region, specializing in property and casualty insurance for high risk businesses. Though they excelled in the manufacturing and construction industries, they wanted to build brand equity in the ever growing long-term care sector. Over a two year period (Jan 2013-Dec 2014), BG ran an integrated mix of media relations, advertising and direct marketing targeting CFO’s in the long term care sector and as a result, Graham’s healthcare division’s annual growth rate skyrocketed from 5.3% in 2012 to 14.1% in 2014, demonstrating that this campaign is critical to new business development and the growth of the LTC client portfolio.
Not only did the campaign attract new business but it also elevated the profiles of the company’s sales executives and directors, resulting in a “40 Under 40” award, a “Power Broker” award as well as various speaking opportunities at industry conferences and a spot on the Leading Age (number one industry conference) board.
To check out the entire article, click here PR News 2.23.15