PHILADELPHIA (March 16, 2015)– Brownstein Group Account Director Sean Carney has penned a two part series for PR News on the importance of writing skills in the world of public relations. Part one details why writing should be treated as an essential skill of a PR professional, while part two will show the role storytelling plays in PR plans, pitches and press releases.

“Good storytellers structure how they will tell the story; great storytellers consider how people will hear the story,” says Carney.  “Always write for the audience, whether it be your supervisor, the client or the general public. How do you want them to react? Words alone are mere notes, the way you use them are the difference between noise and music.”

Read part one HERE