Six New Clients Turn to
Brownstein Group for Strategic Marketing
--BG helps launch three brands
and reenergize three more--
Brownstein Group (BG) was recently contracted by six national
brands to launch new products and rejuvenate existing images.
"Clients often come to us looking for support in developing a
message that really speaks to the benefits of their product or
service," states Marc Brownstein, president of BG. "Our experience
across a variety of industries enables us to build brands and
campaigns that resonate with customers."
The following are brief descriptions of BG's recently launched
campaigns:
- BG has been retained by the American Society of
Transplantation (AST) to provide ongoing public relations
counsel and member marketing support as well as promotion of Share
the Beat, the Society's annual fundraising initiative supported by
Jamie Redford.
- BG worked with Comcast to develop the X
Equals multimedia campaign for XFINITY™ and is also developing
a social media strategy for the brand.
- Philadelphia-based insurance brokerage The Graham
Company has extended its scope of work with BG to include
a redesign of its corporate
website.
- BG is working with Siemens Healthcare on two
upcoming health initiatives. BG is developing and executing a PR
and advertising campaign to support a series of Low Dose CT
webcasts this summer and will be executing a media relations
program for the company's Stroke Management Care
campaign.
- BG worked with TargetRx in preparation for a
new product launch, conducting a competitive analysis that helped
inform positioning as well as the sales presentation.
- Following an effective launch campaign in the Philadelphia
region in May, XIPWIRE has hired Brownstein Group
to continue ongoing strategic media relations.
About Brownstein Group
Brownstein Group is a brand communication firm with offices in
Center City Philadelphia and Bellevue, Wash. Founded in 1964 as
Brownstein Advertising, Brownstein Group has since evolved into a
network of integrated communication specialties encompassing brand
strategy, advertising and design, public relations, and interactive
and direct marketing disciplines. Brownstein Group provides
services to local, national and international clients such as
Microsoft, IKEA, Majestic Athletic, Sun National Bank,
SUPERPRETZEL, ESPN, Comcast, the Philadelphia International Auto
Show, Bancroft, Campus Apartments, and The Graham Company.
Additional information can be accessed at www.brownsteingroup.com or by calling
215-735-3470.