PHILADELPHIA, November 17, 2009 - Brownstein
Group (BG) recently launched nine new marketing campaigns for
several well-respected brands. "Signs are pointing to a growing
economy, and we are seeing that at our agency as well," states Marc
Brownstein, president of BG. "What's even more encouraging is that
clients are seeking out BG for our non-traditional approach to
creating and promoting brands."
The following are brief descriptions of BG's recently launched
campaigns:
- BG was hired by Avelle | The New Bag Borrow or
Steal to facilitate and manage its sponsorship of the Girl
Power Hour Two Year Anniversary in Seattle, where the online
retailer is headquartered.
- Asian World of Martial Arts has extended its
scope of work with BG to include development and execution of the
"Now Train" campaign - a grassroots series of surprising stunts
throughout Philadelphia. The project includes media relations,
social media and bus backs that can be seen all over the city.
- Bancroft NeuroHealth has extended its scope of
work with BG to include the implementation of a 12-month strategic
communications plan in support of the organization's new brand
rollout.
- BG has been hired by Bryn Athyn College to
develop and execute a media relations strategy surrounding the
inauguration of the college's first president in its 132-year
history.
- Comcast hired BG to develop a program to raise
awareness of its new video features among existing clients.
- Infragistics has extended its scope of work
with BG to include development of the brand campaign, product
ads and collateral materials.
- BG has been hired to conduct research and develop the brand
positioning for Penn Vet.
- Sun National Bank retained BG to develop a
brand campaign as well as additional advertising materials.
- BG is working with The Hill at Whitemarsh to
develop a new brand identity for the Continuing Care Retirement
Community.
About Brownstein Group
Brownstein Group is a brand communication firm with offices in
Philadelphia and Seattle. Founded in 1964 as Brownstein
Advertising, Brownstein Group has since evolved into a network of
integrated communication specialties encompassing brand strategy,
advertising & design, public relations, and interactive &
direct marketing. Brownstein Group provides services to local,
national and international clients such as Microsoft, IKEA,
Majestic Athletic, The Children's Hospital of Philadelphia,
SUPERPRETZEL, ESPN, Comcast, the Philadelphia International Auto
Show, VWR International, Campus Apartments, and The Graham
Company.