PHILADELPHIA, March 8, 2011 - Brownstein Group
was recently named a winner of the Philadelphia Business
Journal's inaugural Social Media Stars awards program. The
program honors the best social media projects, applications and
campaigns in the region.
Brownstein Group was recognized for its development of the
GORE-TEX® Experience More campaign, an online community for outdoor
enthusiasts. The campaign engaged users who were already talking
about the brand and related products and encouraged them to share
their personal outdoor experiences in an online forum.
"Recognition as a Social Media Star is an honor that we've
worked hard to earn," said Erin Allsman, public relations director
at Brownstein Group. "It affirms our ability to incorporate this
medium into a successful brand development strategy."
All of the winning entries will be detailed in a special print
supplement of Philadelphia Business Journal on March 25.
On April 7, the winners will be recognized at a cocktail event open
to the public at National Mechanics between 5:30 p.m. and 7:30
p.m.
The public is invited to vote for
their favorite campaign, and a People's Choice Award winner will be
announced at the cocktail event.
The Brownstein Group team involved in the development of the
Experience More campaign includes Adam Deringer, senior vice
president, chief digital officer, Joe Weinlick, senior vice
president, chief brand strategist, Erin Allsman, vice president,
public relations director and Kelly Lange, public relations and
social media manager. The team worked together to recruit
influential bloggers and brand loyalists to act as site ambassadors
and site moderators and keep the conversation going through a
variety of activities including a scavenger hunt, contests and
philanthropy. A grassroots marketing campaign included an
Experience More Blogger Summit, Experience More Ambassador Program
and Experience More Photo Contest.
The campaign was previously awarded three awards at the
Philadelphia PRSA's annual Pepperpot Awards program.
About Brownstein Group
Brownstein Group is a brand communication firm with offices in
Center City Philadelphia and Bellevue, Wash. Founded in 1964 as
Brownstein Advertising, Brownstein Group has since evolved into a
network of integrated communication specialties encompassing brand
strategy, advertising and design, public relations, and interactive
and direct marketing disciplines. Brownstein Group provides
services to local, national and international clients such as
Microsoft, IKEA, Majestic Athletic, Sun National Bank,
SUPERPRETZEL, ESPN, Comcast, the Philadelphia International Auto
Show, Bancroft, Campus Apartments, and The Graham Company.
Additional information can be accessed at www.brownsteingroup.com
or by calling 215-735-3470.