PHILADELPHIA, PA - Brownstein Group (BG) has
launched an agency blog that features
posts and commentary from a cross-section of the company's
employees. Content ranges from commentary on successful social
media campaigns to MOMA's acquisition of the @ symbol. BG bloggers
are weighing in on the latest trends in the marketing industry as
well as providing insight into what really fuels their
work…creativity!
"The Brownstein Group blog provides an opportunity for us
to express our thoughts about advertising, digital marketing, PR
and social media," states Adam Deringer, chief digital officer at
BG. "What better way to showcase our beliefs as an agency than to
ask our whole team to share their inspirations as they relate to
connecting with consumers? And most importantly, we're
inviting our audience to take part in these conversations."
In addition to the blog, BG has also added a
custom-designed tab to its Facebook fan page. The What's New
tab features information about upcoming events such as the
Brownstein Group Speaker Series as well as the most recent position
papers from the agency's leadership.
"Engagement is so important in marketing today, and
Facebook provides an ideal platform for staying in touch with
clients, developing new relationships and encouraging dialogue,"
states Erin Allsman, public relations director at BG. "Social media
strategy is a core service that we provide to our clients, and we
are simply applying the same approach to our own
communication."